Lawrence Recruitment
Head of Marketing
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⭐️ Marketing Director
📍 London (Hybrid 2x)
💰 £90,000 to £100,000
Our client is a rapidly scaling premium drinks SME approaching £10m t/o. They’ve built exceptional momentum with strong national distribution across all major UK grocers, alongside a high-performing D2C channel. We’re looking for a commercially minded, data-driven marketing leader to step into a pivotal role within a fast-paced, high-growth environment. This is a standout opportunity to take ownership of brand and digital strategy, working within the senior leadership team to drive the next phase of growth. 🚀
Role & Responsibilities: 📋
Brand Strategy & Guardianship
- Own the 12–36 month brand and marketing roadmap
- Build brand equity, consistency and standout across all channels
Full-Funnel Marketing Leadership
- Lead omnichannel campaigns across digital, trade, partnerships, content & community
- Balance brand building with performance-driven acquisition & retention
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Commercial & Performance Ownership
- Drive ROI, ROAS, CAC, AOV and channel mix effectiveness
- Translate spend into predictable acquisition, retention and payback
Innovation & NPD
- Lead insight-driven NPD/EPD and category expansion beyond the core range
- Shape future pipeline across functional drinks and emerging categories
D2C & Digital Oversight
- Partner closely with Head of Growth to scale digital performance
- Own D2C strategy, CRM, funnel optimisation and P&L
Trade & Retail Marketing
- Develop standout trade marketing that drives sell-through
- Align brand activity with grocery, Amazon and OOH execution
Marketing Funnel Management
- Build systems, processes and measurement frameworks that scale
Team Leadership
- Lead a growing team (Brand, Growth, Design, Community)
What’s on Offer? 🤝
- Base Salary: £90,000 to £100,000
- 25 Days Holiday + Xmas & NY period off + Bank Holidays
- Remote Working 2 weeks pa.
- Early Finish Fridays
- Enhanced Parental Leave
- Hybrid Working 2x pw (Central London HQ)
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Do you have the following to apply? ✅
- Senior marketing experience: within a challenger or high-growth consumer brand
- Strong omnichannel understanding: Grocery, Amazon, D2C, OOH
- Proven experience building brands with conviction, creativity and efficiency
- Strong grasp of consumer behaviour, trends and cultural relevance
- Experience owning or contributing to D2C/ecommerce strategy
- Comfortable operating in lean, fast-paced environments
- Strong team leadership and cross-functional influence
- Strategic thinker who can execute at pace
Due to the high volume of applications received we are unable to respond to everyone directly. If you are not contacted within 10 working days, you have unfortunately not been shortlisted.
Lawrence Recruitment is acting as an employment agency on behalf of our client.
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