Haymarket Media Group
Head of Marketing
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Head of Marketing (Events)
Job Details
Job Title: Head of Marketing (Events)
Division: Marketing
Reporting To: Marketing Director
Location: Twickenham, Greater London
Hybrid: 3 days per week in the office, 2 days working remotely
Employment: Permanent, Full-Time
Salary: £60,000 - £65,000 per annum
About the Role
Working within Event Marketing, Haymarket's Marketing team supports a diverse portfolio of market-leading Haymarket Marketing Communications and Haymarket Professional events, serving professional B2B audiences across a range of specialist industries. The team plays a key role in growing audiences, strengthening customer engagement, supporting event attendance and commercial growth, and building the reputation and value of Haymarket's brands.
Marketing develops and delivers audience-focused strategies that support acquisition, engagement, retention and revenue growth. The function works closely with Editorial, Commercial, Product, Data, Events and other internal teams to understand customer needs, identify opportunities and deliver effective marketing activity that supports wider business objectives.
The Role
The Head of Marketing will provide strategic leadership across an assigned portfolio, developing and delivering marketing strategies that drive audience growth, event performance, customer engagement and commercial success.
Reporting to the Marketing Director, the role will translate wider business objectives into clear marketing plans, priorities and activity across the portfolio.
The role will lead and develop the marketing team, providing direction, coaching and support while building a high-performing, collaborative and commercially focused function.
Working closely with senior stakeholders across Editorial, Commercial, Product, Data, Events and Brand, the Head of Marketing will identify opportunities to strengthen customer propositions, develop new audiences and maximise the value of existing ones.
The role will use market intelligence, customer insight and performance data to inform strategic decisions, improve marketing effectiveness and ensure activity delivers measurable value.
Responsibilities
Key Responsibilities
Marketing Strategy & Commercial Growth
- Develop and deliver the overall marketing strategy for the portfolio, aligning priorities with Haymarket's wider business and commercial objectives.
- Lead annual marketing planning across audience acquisition, attendee growth, engagement, retention and brand development.
- Use market trends, customer insight and performance data to identify new audiences, channels, propositions and commercial opportunities.
- Take strategic ownership of the customer journey, identifying opportunities to improve acquisition, conversion, engagement and customer lifetime value.
- Work closely with Commercial, Editorial and Product teams to develop opportunities that support subscription growth, lead generation and revenue diversification.
- Ensure brands have clear and differentiated propositions that reflect audience needs, market positioning and strategic priorities.
Team, Budget & Operational Leadership
- Lead, motivate and develop the marketing team, providing clear direction, coaching and support while encouraging ownership, collaboration and continuous improvement.
- Establish clear priorities, ways of working and performance expectations, supporting effective performance management and development.
- Own and manage the marketing budget, ensuring investment is aligned to strategic priorities and delivers strong value and return.
- Ensure marketing plans and projects are effectively resourced and delivered to a high standard, within agreed budgets and timelines.
- Share knowledge and best practice across the wider Marketing function and contribute to the development of marketing capability across Haymarket.
Data, Performance & Stakeholder Leadership
- Use audience and campaign data to evaluate performance, inform decision-making and identify opportunities for improvement.
- Establish and monitor appropriate marketing KPIs, using insight to optimise campaigns, customer journeys and marketing investment.
- Lead a culture of testing and continuous improvement across marketing channels, propositions and campaigns.
- Build strong relationships with senior stakeholders across Editorial, Commercial, Product, Data, Events, Technology and other central functions, providing clear marketing insight and recommendations.
- Represent Marketing at relevant senior leadership forums and contribute to wider business planning and strategic initiatives.
- Keep abreast of developments in B2B marketing, technology and customer behaviour to ensure Haymarket's marketing approach remains relevant and competitive.
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Key Relationships
- Works closely with the Marketing Director, Marketing leadership team and senior stakeholders across Editorial, Commercial, Product, Data, Events, Technology and Brand, while leading the marketing team and working with external agencies, suppliers and partners to deliver marketing strategies, identify growth opportunities and support wider business objectives.
Skills / Experience / Knowledge / Minimum Criteria
Knowledge, Skills & Experience
Knowledge
- Strong understanding of B2B marketing, ideally within a Awards, Conferences and Forums.
- Strong knowledge of customer lifecycle marketing, including acquisition, conversion, engagement, retention and renewal.
- Understanding of audience development, customer segmentation and data-led marketing.
- Good knowledge of digital marketing channels, CRM, marketing automation, analytics and performance measurement.
- Understanding of commercial drivers and how marketing contributes to revenue, customer value and business growth.
Skills
- Strong strategic marketing and commercial thinking, with the ability to translate business objectives into effective marketing strategies.
- Excellent leadership and people management skills, with the ability to motivate, develop and empower a team.
- Strong analytical skills, with the ability to interpret complex data and turn insight into clear recommendations.
- Excellent communication, influencing and stakeholder management skills, particularly at senior level.
- Strong organisational and planning skills, with the ability to manage competing priorities across a complex portfolio.
- Commercially focused, with the ability to identify opportunities and assess marketing investment and return.
- Strong problem-solving and decision-making skills, with a proactive and solutions-focused approach.
- Creative with the ability to develop compelling propositions and new approaches to audience growth.
Experience
- Significant background in a senior marketing role, ideally within B2B media or professional information.
- A strong track record of developing and delivering marketing strategies that support audience, customer and commercial growth.
- Proven ability to lead, manage and develop marketing teams, including setting priorities and supporting individual performance.
- Strong commercial understanding of marketing budgets, performance data and return on investment.
- Demonstrated success in leading complex, cross-functional projects and influencing senior stakeholders.
- Strong understanding of customer acquisition, retention and lifecycle marketing within an events or recurring-revenue environment.
- Proven ability to identify and develop new audiences, propositions, channels and commercial opportunities.
About You
- Strategic and commercially minded.
- Customer and audience focused.
- An empowering and supportive leader.
- Collaborative and influential.
- Data-driven and curious.
- Results focused and accountable.
- Adaptable and comfortable leading through change.
- Creative and open to new ideas.
- Confident and credible with senior stakeholders.
- Committed to continuous improvement.
- Acts with integrity.
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What Success Looks Like
- A clear marketing strategy is delivered across the portfolio, aligned with wider business and commercial priorities.
- Marketing activity drives sustainable growth in events, audiences, engagement and customer value.
- The marketing team is well led, developed and accountable, with consistently high standards.
- Customer and market insight informs strategy, propositions, investment and decision-making.
- Marketing budgets are managed effectively, with clear focus on performance and return on investment.
- Strong senior stakeholder relationships support effective collaboration and delivery of business objectives.
- Marketing activity is continually tested and optimised using data and insight.
- New audience, channel and commercial opportunities support long-term portfolio growth and strengthen brand position.
Additional Information
Why work with us at Haymarket?
Haymarket Media Group values its people and strives to shape a better future with remarkable content. From paid content and subscription services; to integrated advertising and content marketing packages. We deliver market-leading branded experiences that inspire great decisions. From data and digital information solutions to live events, awards and professional education services.
Our benefits include:
- 25 days holiday per year excluding bank holidays (increasing 1 day per year of service up to 30 days)
- Work from anywhere in the world for up to 3 weeks of the year with our ‘Work from Anywhere’ days
- Flexible working hours (core hours from 10-3) allowing you the flexibility to adapt your work schedule to your personal commitments
- Generous contributory pension scheme
- Health Cash Plans: With our health cash plans, you can access a range of healthcare benefits, including coverage for medical expenses, dental care, optical services, and more
Disability Confident Employer We are a Disability Confident employer and offer guaranteed interviews to all disabled applicants who meet the above minimum criteria. To be considered as part of this initiative, please ensure you indicate if you have a disability when applying for the post. If you need any reasonable adjustments to enable you to fully participate in the recruitment process, please contact us at recruitment@haymarket.com.
More about Haymarket Working here means being part of a commitment to shaping a better future. As a proudly Certified B Corp™, we are part of a global movement of businesses acting as a force for good. Haymarket Impact is focused on making a positive difference globally, guided by the United Nations Sustainable Development Goals and intertwined with an unwavering commitment to equity, diversity, and inclusion. This commitment to balancing profit with purpose is deeply embedded in our culture, reflected in our values of Integrity, Respect, Creativity, Innovation, and Expertise.
We invest heavily in our people. From professional development and internal training to mentorship and coaching. Our certified Disability Confident status has fostered an environment where all employees feel supported, valued, and can ask for workplace adjustments without fear of judgment.
Our valuable partnerships for good globally mean colleagues are always up for taking on a new charitable challenge, utilise their volunteering day and go out of their way to support their local communities.
We know how important a healthy work-life balance is too. Our flexible hours and hybrid working model means employees are expected to be in the office at least three days a week and can work remotely for the remaining two. This means we thrive together when we collaborate in person, fostering stronger connections and creativity, but still allowing for flexibility outside of those times.
As an equal opportunities employer,
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