Open GI
Head of Marketing
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Company Description
About us
It is our vision to connect the insurance community through market-leading technology. Our people are placed at the heart of this, and diversity, equity and inclusion are central to everything we do.
We know the key to achieving success is to enable a positive, inclusive, and collaborative working culture, and, as part of our commitment, we have signed up for a number of pledges and programmes designed to support and nurture our people.
No matter where you sit or which team you are a part of, we want you to know that you contribute in helping us to shape where the company will be in the future. We would love for each employee to be able to talk with pride about our company and, most importantly, consider Open GI to be an inclusive, fun and fulfilling place to work.
Position
An overview of the role
The Head of Marketing is ultimately responsible for developing and implementing a Group Marketing Strategy that is aligned to the Group Sales Strategy and to Open GI's transformation into a SaaS software provider. This strategy should ensure Open GI’s strategic messaging and overall proposition are communicated effectively. Product marketing is at the heart of this role. The Head of Marketing will build and lead a team that owns positioning, packaging, launch and adoption across a subscription software portfolio, and measures its contribution in pipeline, ARR and net revenue retention.
Your key responsibilities
Marketing Strategy & Business Alignment
- Define and own Open GI's marketing strategy, ensuring alignment with company objectives and growth priorities.
- Translate business goals into clear marketing priorities, plans and measurable outcomes.
- Act as a strategic partner to Sales, Product and Customer Success leadership teams.
- Ensure marketing activity remains focused on agreed strategic priorities and commercial impact.
Commercial Growth & Market Development
- Ensure marketing contributes to customer acquisition, product adoption, retention and customer growth.
- Establish clear measurement frameworks to demonstrate marketing's contribution to pipeline generation and business performance.
- Support the development of integrated go-to-market strategies for priority products and propositions.
- Champion customer-centric marketing approaches that improve engagement and long-term customer value.
- Drive alignment between marketing activity and commercial objectives.
- Support the shift from professional services revenue to recurring subscription revenue, contributing to pricing, packaging and tiering decisions alongside Product and Finance.
- Build lifecycle and demand generation programmes that support land-and-expand, cross-sell, upsell and renewal across the installed base.
Market Positioning, Brand & Communications
- Own Open GI's market positioning and overall brand strategy.
- Ensure consistent and compelling messaging across all customer and market-facing communications.
- Lead strategic communications activity, including corporate communications, PR and thought leadership.
- Protect and strengthen Open GI's reputation across all external channels and stakeholder groups.
- Support executive visibility and thought leadership programmes.
- Act as the guardian of Open GI's brand, ensuring consistency across all customer touchpoints.
Product & Go-To-Market Leadership
- Build and lead the product marketing function as the core discipline of the marketing team, covering positioning, messaging, packaging, launch management and sales enablement across Open GI's portfolio.
- Ensure product positioning, messaging and go-to-market plans support business objectives.
- Work closely with Product teams to align customer insight, market opportunity and commercial priorities.
- Support successful product launches, customer adoption and market engagement.
- Ensure customer and market insight is embedded within strategic decision making.
- Own buyer and user personas, competitive intelligence and win/loss analysis, and make them usable by Sales and Product.
- Operate a tiered launch process, so that every release is matched to the right level of market, customer and internal activity.
- Equip Sales with the narrative, collateral, demo messaging and objection handling needed to sell a subscription proposition.
- Partner with Customer Success on in-product and lifecycle messaging that drives activation, adoption and retention.
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Marketing Performance & Insight
- Establish and maintain a marketing measurement framework built on SaaS metrics, including pipeline coverage, MQL-to-SQL conversion, CAC payback, ARR growth, net revenue retention and product activation and adoption.
- Monitor performance across demand generation, customer engagement, market positioning and marketing effectiveness.
- Provide regular reporting and insight to the Executive Team and senior stakeholders.
- Use data, customer insight and market intelligence to inform strategic decisions.
- Drive a culture of accountability, continuous improvement and evidence-based decision making.
Leadership & Team Development
- Lead, develop and inspire a high-performing marketing team.
- Foster a collaborative, commercially focused and customer-centric culture.
- Support professional development and capability building across the team.
- Build capability in product marketing, demand generation and marketing operations, and identifying where skills need to be developed or recruited.
- Champion innovation, experimentation and the effective use of AI and the SaaS marketing stack, including CRM, marketing automation, product analytics and attribution.
Budget & Resource Management
- Own and manage the marketing budget.
- Ensure investment decisions are aligned to business priorities and expected outcomes.
- Monitor marketing effectiveness and return on investment.
- Allocate resources to maximise commercial impact and strategic value.
Success Measures
Commercial Impact
- Marketing sourced and influenced pipeline.
- Contribution to ARR growth and net revenue retention.
- Marketing contribution to strategic business objectives.
- Customer engagement and adoption performance.
Market Position
- Brand awareness and market perception.
- Share of voice and thought leadership performance.
- Quality and consistency of market positioning.
Marketing Effectiveness
- Campaign and programme performance.
- Return on marketing investment.
- Stakeholder satisfaction.
Operational Excellence
- Marketing reporting maturity and cross-functional alignment.
- Delivery of strategic priorities and transformation objectives.
Team Performance
- Team engagement and development.
- Capability growth.
- Achievement of departmental objectives.
What you'll need to succeed
Qualifications
- Educated to degree level in a relevant subject (advantage).
- Entry level CIM qualification or higher (advantage)
- PMA certification or equivalent (advantage)
- GCSE English and Maths (or equivalent) at Grade C or above (essential)
Experience
- Proven experience leading marketing and external communications strategy within a B2B SaaS or subscription software business (essential).
- Direct experience of product marketing in a SaaS environment - positioning, packaging and pricing input, launch management and sales enablement.
- Experience of supporting a business through a transition to a recurring subscription model (advantage)
- Strong track record of aligning marketing activity to commercial objectives.
- Experience working closely with Sales, Product and Customer Success teams.
- Experience building and leading high-performing marketing teams.
- Experience presenting to Executive and Board-level stakeholders.
- Strong understanding of product marketing, demand generation, brand strategy and customer lifecycle marketing.
- Data driven mind-set and experience of handling the media (national, regional and industry level)
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Skills
- Commercially minded and strategically focused.
- Strong leadership and stakeholder management skills.
- Excellent communication and presentation abilities.
- Data-driven with strong analytical capability.
- Customer-focused with a deep understanding of market needs.
- Able to balance strategic thinking with practical execution.
- Confident influencing at all levels of the organisation.
- Adaptable, resilient and comfortable operating in a changing environment.
- Passionate about developing people and building high-performing teams.
Aptitudes
- Excellent communication skills – able to interpret needs and convert these into desired outcomes
- Mature approach to delivering projects, managing line reports and recognition of the need to deliver quality output as a team
- A practical, hands-on approach, solving problems as required
- Confident in dealing across multiple departments and businesses
- Ability to convert complex technical solutions into relevant customer communications
- Investigative / creative mind with a strong desire to learn and communicate knowledge to team members
Other information
Mission and Values
It is our mission to be both the Technology Partner and Employer of Choice to the UK General Insurance market. Our people are placed at the heart of this and diversity, equality and inclusion are central to everything we do.
- Accountability: We own our actions and shape our success on the results we deliver
- Innovation: We tackle challenges with fresh thinking and bold ideas
- Teamwork: We work together, recognising we can’t do this without each other
- Trust: We build trust on integrity, transparency and mutual respect
We are looking for an individual who embraces our values in their actions, decisions, communications and processes to inspire positivity and, ultimately, exceptional performance.
Benefits package
- Competitive salary dependent on skills and experience
- Company pension
- Bonus opportunity
- Life assurance and critical illness cover
- Cycle to work scheme
- Perkbox – an exclusive platform offering a wide range of discounts and benefits
- Holiday entitlement of 25 days per annum, increasing to 26 days per annum after three years of service & a holiday purchase scheme
- Opportunity for a more flexible approach to start, finish, and lunchtimes to allow you to better manage events outside of work
- Inclusive Bank Holiday policy giving you the option to swap days that are important to you for cultural or religious reasons
- Social clubs - whether you’re into your cycling, crafts, or other hobbies, we have a number of groups at Open GI where individuals who enjoy the same pursuits can get together
- Wellbeing – wills at work scheme, employee assistance programme and mental health first aiders
Please note, this is a hybrid position requiring in-office attendance at our Worcester location for a minimum of 2 days per week.
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