Moggie
Head of Marketing (AI-First)
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Location: Remote / Hybrid (UK — with US Eastern Time crossover)
Reports to: Managing Director
Role Type: Full-Time
About Moggie
Moggie is an AI-powered pet health technology company dedicated to ensuring no cat parent is left guessing about their pet’s health. Through our proprietary smart collar hardware and machine learning models, Moggie tracks daily feline behavior to detect subtle health changes early. The Moggie App translates behavioral telemetry into proactive reassurance for pet parents and actionable guidance for veterinary care.
With manufactured inventory ready for deployment and a newly redesigned app rolling out, Moggie is preparing for its major commercial relaunch across Direct-to-Consumer (DTC) and Amazon channels.
The Role
We are seeking an AI-First, Commercially Driven Head of Marketing to analyze the market, define and execute high-impact growth strategies, and continuously optimize campaigns using data and analytics to scale Moggie’s customer acquisition, conversion, and retention engine. This role will suit an experienced marketer who thrives under their own direction and leverages modern AI toolstacks to maximize workflow output. Working closely with the Head of UI/UX and Customer Experience, you will build compelling narratives from real customer experience, activate UGC pipelines, and lead our commercial relaunch.
Core Responsibilities
Strategic Market Review & Marketing Planning
- Conduct a thorough analysis of market segments, competitive landscapes, and positioning opportunities to establish the foundation for Moggie’s comprehensive growth and marketing strategy.
- Establish data-backed positioning and messaging frameworks tailored for cat parents, veterinary advocates, and pet tech enthusiasts.
AI-Driven Marketing Copy & Asset Generation Strategy
- Develop a rapid marketing copy and creative asset pipeline, deploying generative AI workflows (video synthesis, automated image variations, AI copy tools) to scale output.
- Craft segment-specific, benefit-driven messaging for Shopify landing pages, paid ads, lifecycle emails, and brand collateral.
- Partner with the Head of Community to translate real customer stories, support insights, and telemetry data into authentic conversion assets and UGC campaigns.
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PR, Affiliate & Partnerships Strategy
- Expert & Clinical Partnerships: Collaborate with veterinarians, animal behaviourists, and feline health experts to build clinical credibility, validate Moggie's behavioral telemetry, and establish trusted endorsements.
- Influencer & Affiliate Engine: Execute a structured affiliate and creator strategy, partnering with pet content creators, community leaders, and brand ambassadors to drive conversion, social proof, and referral revenue.
- Brand Collaborations & Co-Marketing: Formulate strategic co-marketing partnerships with complementary pet care brands, subscription platforms, and pet services to tap into aligned customer bases.
- Earned PR & Media Relations: Package Moggie’s proprietary feline ML research, expert validations, and founder story into high-impact PR angles for top-tier pet, tech, consumer, and veterinary publications.
Performance Marketing & Funnel Economics
- Own global customer acquisition across Meta, TikTok, Google, Amazon, and AI-driven platforms, driving unit economics: Blended CAC, Marketing Efficiency Ratio (MER), LTV, and Contribution Margin.
- Directly manage and optimize paid performance campaigns, maintaining the flexibility to evaluate, onboard, or direct external channel specialists as acquisition scales.
- Own DTC conversion rate optimization (CRO) on Shopify, working with Product/UX and developers to run continuous landing page and checkout testing.
Candidate Profile: Priorities & Requirements
MUST-HAVES
- Growth Track Record: 5+ years of hands-on growth or performance marketing experience in DTC consumer tech, connected hardware (+ app), subscription platforms, or e-commerce.
- AI-First Operating Mindset: Demonstrable experience using generative AI tools, automated copy/asset workflows, and automation platforms (e.g., Make, Zapier, Klaviyo) to maximize creative output and speed.
- Funnel & Commercial Rigor: Hands-on fluency with Shopify, Meta Ads Manager, GA4, unit economics (Blended CAC, MER, LTV), and conversion rate optimization (CRO).
- Agility & Ownership: Self-directed operator who thrives under startup timelines, executing directly while managing external specialized partners.
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NICE-TO-HAVES
- Direct experience managing Amazon Seller Central, A+ Content, or Amazon Sponsored Ads.
- Relevant professional certifications in marketing from established bodies (with a focus on digital marketing, AI strategy, or data-driven MarTech).
- Technical scripting skills (Python, SQL, custom API setups) for marketing data automation.
- Background in pet care, wearables, IoT devices, or health tech.
How Success Will Be Measured
- Growth & Acquisition Efficiency: Blended CAC, Marketing Efficiency Ratio (MER), LTV:CAC ratio, and net new customer acquisition growth across DTC and Amazon channels.
- Conversion & Creative Velocity: Shopify landing page CVR, checkout completion rate, ad/creative testing velocity via AI workflows, and campaign Return on Ad Spend (ROAS).
- Retention & Activation Performance: Day 0–30 device activation rate, onboarding email/app engagement, and customer retention/repeat rate.
What We Offer
- Base Salary: £70,000 – £80,000 per annum (commensurate with experience and technical/AI capability).
- Equity Incentive: Early-stage share option package (EMI scheme) with a 4-year vesting schedule, offering real equity upside in Moggie’s long-term commercial success.
- Workplace Flexibility: Remote-first culture (UK-based) with flexible working hours to support US Eastern Time crossover.
- AI Toolstack & Tech Allowance: Fully funded subscription allowance for modern generative AI tools, automation software (Make/Zapier), and growth analytics software.
How to Apply
To apply, please submit your CV along with a brief note detailing practical examples of how you are using AI tools and workflows.
Moggie is an equal opportunities employer and we are committed to creating an inclusive environment for all team members.
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