Harnham
Head of Marketing Analytics
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Head of Marketing Analytics
London (Hybrid) | Up to £150,000 + Benefits
This is an exciting opportunity to lead and shape a growing Marketing Analytics function within a highly successful digital business. Joining at a pivotal stage of its analytics journey, you will have the chance to influence strategic decision-making, build analytical capability, and drive measurable impact across customer acquisition, engagement, and growth initiatives.
The Company
They are a well-established, customer-focused organisation that has successfully challenged traditional approaches within their sector through innovation and technology. With continued growth and investment in data-driven decision-making, they are expanding their analytics capabilities to support ambitious commercial objectives. Analytics plays a central role in their future strategy, creating a high-impact environment for experienced leaders.
The Role
You will lead the Marketing Analytics function, partnering with senior stakeholders across marketing, growth, and product teams to drive better business decisions.
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Responsibilities include:
- Leading, coaching, and developing a team of Marketing Analysts
- Defining the vision and strategy for Marketing Analytics across the organisation
- Partnering with leadership teams to solve complex growth and marketing challenges
- Developing robust measurement frameworks for acquisition, CRM, and customer engagement activity
- Improving attribution, marketing effectiveness, and investment decision-making
- Driving the evolution and maturity of analytics processes, frameworks, and capabilities
- Translating business questions into actionable insights and recommendations
- Ensuring analytical outputs are commercially focused, impactful, and aligned to business objectives
Your Skills & Experience
- Strong commercial experience in Marketing Analytics, Growth Analytics, Customer Analytics, or a related field
- Deep understanding of marketing measurement, performance analysis, attribution, and customer growth metrics
- Experience leading and developing analytics teams
- Expertise in mobile app analytics, acquisition measurement, retention analysis, and customer lifetime value
- Ability to influence senior stakeholders and communicate complex analytics concepts effectively
- Experience building or transforming analytics functions and improving capability maturity
- Strong problem-solving skills with the ability to balance strategic thinking and technical detail
- Familiarity with multi-touch attribution, marketing mix modelling, CRM analytics, or customer value frameworks is advantageous
- Exposure to financial services, fintech, or other fast-paced digital environments is beneficial
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How to Apply
If you're an experienced analytics leader looking to shape the future of Marketing Analytics within a growing organisation, apply today through Harnham to learn more about this opportunity.
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