Vintage Cash Cow for Charities
Head of Marketing and Communications
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About the team
The Marketing & Communications team at Vintage Cash Cow & Arcavindi is responsible for building brand awareness, trust, and long-term brand equity across all markets. We lead brand strategy, ATL and BTL marketing, creative, social, and PR activity, delivering integrated communications that support commercial growth and strengthen Vintage Cash Cow’s & Arcavindi’s market-leading position.
We collaborate with external agencies, production partners, media owners, PR and research partners, as well as internal teams including Product, Data, Operations, Customer Support (CS/CEC), and Finance to ensure all activity supports business priorities and revenue goals.
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About the role
Reporting to the CMO, the MarCom Director is responsible for translating business goals into clear marketing plans and delivering revenue growth through brand-led marketing.
This role owns the end-to-end Marketing & Communications strategy across the UK and Europe, with accountability for scaling marketing’s contribution to revenue. Key priorities include doubling UK performance and accelerating European growth over the next 12–24 months.
ATL is a core growth channel. You will lead the strategy, testing and scaling of ATL activity (TV, radio, print), ensuring campaigns deliver measurable demand and commercial outcomes.
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You will also lead the expansion of marketing across European markets, including Germany and France, building the structure, localisation approach and execution model required to scale effectively.
Internally, you will improve the internal creative capability to reduce reliance on external agencies and increase production. You will lead a multi-disciplinary team across Brand, Creative, Campaigns and Social, ensuring clear direction, accountability and delivery standards.
This is a hands-on leadership role requiring both strategic thinking and operational execution.
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