The Jockey Club
Head of Marketing and Revenue
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Head of Marketing and Revenue
Based at: Cheltenham Racecourse
Contract type: Permanent
Hours: 37.5 hours per week
About the Role
We have a fantastic opportunity for a Head of Marketing & Revenue to spearhead the marketing and revenue strategy for Cheltenham Racecourse. This influential leadership role will be central to driving commercial growth, delivering measurable results, and maximising revenue opportunities across the business. As a member of the Cheltenham senior management team, you will help shape the future direction of the racecourse while playing a key role in the successful delivery of major events.
About The Jockey Club
The Jockey Club stages thrilling sporting occasions and live events nationwide including The Grand National, The Cheltenham Festival & The Derby. Owning & operating 15 courses, millions of people every year enjoy the special experiences we offer through racing, music, food and entertainment on racedays and beyond.
As the largest commercial group in British racing, we are guided by our mission to act for the long term good of the sport. Every penny we make goes back into racing to promote excellence within Britain’s second biggest spectator sport. Our people are what makes this possible
At The Jockey Club people are at the heart of what we do and drive our success. We are inclusive and actively seek to attract people with unique backgrounds and perspectives. Diverse, collaborative teams are pivotal to our success and support the potential and growth of all our people.
The Head of Marketing and Revenue will
- Lead and deliver the marketing and revenue strategy for Cheltenham Racecourse, driving sustainable commercial growth and performance.
- Own pricing, budgeting and revenue planning, maximising opportunities across admissions, memberships, music and commercial activities.
- Develop data-led customer acquisition and retention strategies, using insight to enhance performance and customer value.
- Shape and execute integrated marketing campaigns that grow audiences, strengthen the brand and deliver measurable ROI.
- Drive long-term growth of Cheltenham's major festivals, influencing product, pricing, audience, marketing and brand strategy.
- Identify and unlock new revenue streams, leading commercial negotiations and developing strategic partnerships to maximise racecourse assets.
- Champion exceptional customer experiences, overseeing race day themes, entertainment and event delivery to drive attendance and satisfaction.
- Build and lead a high-performing team, creating a culture of accountability, innovation and continuous improvement.
- Play a key role within the Cheltenham senior management team, shaping racecourse strategy, fostering community relationships and collaborating across The Jockey Club to deliver business-wide success.
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About You
- Proven experience in a senior marketing, commercial or revenue leadership role within sport, entertainment or a comparable customer-focused industry.
- A strong track record of delivering ambitious revenue growth and exceeding commercial targets.
- Demonstrable experience developing and executing successful marketing and revenue strategies.
- An inspiring people leader, with a proven ability to build, motivate and develop high-performing teams.
- Commercially astute, with strong sales, negotiation and business development skills.
- A strategic thinker who can identify opportunities, solve complex challenges and drive sustainable growth.
- An exceptional communicator, capable of influencing and building strong relationships with stakeholders at all levels.
- Data-driven and insight-led, using analysis and customer understanding to inform decision-making and maximise performance.
- Resilient, innovative and results-focused, with the ability to thrive in a fast-paced environment and deliver under pressure.
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What We Offer in Return
- All colleagues can go along to any of our race day or music events free of charge – along with 3 friends or family with our TeamPass Ticket scheme.
- An award-winning pension scheme provider with a generous employer contribution.
- A healthcare cash back plan enabling you to claim money back on health & wellbeing services.
- 25 days annual leave.
- Access to a suite of Learning & Development training resources from renowned providers.
- A whole host of other benefits including free eyecare vouchers, a ride to work cycle scheme & discounts across varying retailers & services.
If you think you have everything we’re looking for and more, then we’d love to hear from you. Don’t hang around, our closing date for this vacancy is 17th August but we reserve the right to bring this forward if we have many applications.
This role may be subject to a criminal record check, standard or enhanced DBS check or BHA Suitability Check. By applying you confirm that you are happy for these checks to be carried out.
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