The Crowd
Head of Marketing and Strategy (Architecture / Design)
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About The Role
The Crowd are exclusively partnered with a large global design practice celebrated for delivering world-class architecture and interiors. They are seeking a commercially astute Head of Marketing and Strategy to join its London team on a permanent basis.
This is a pivotal leadership appointment with significant visibility across the business, reporting directly to the Managing Partner and working closely with the wider international marketing team. The role will play a key part in shaping the future direction, positioning, and commercial strategy of the practice, with a focus on strengthening and evolving its presence within the UK market.
Our client is seeking a commercially minded and strategic leader who understands markets, sectors, and key stakeholder relationships. They are looking for someone capable of elevating external engagement, identifying emerging opportunities, and driving long-term business positioning.
Leading an established marketing function spanning marketing, graphics, and bid coordination, the successful candidate will be responsible for mentoring and developing the team while simultaneously driving a broader strategic and business development agenda across the practice.
The ideal individual will bring clarity, direction, and constructive challenge to the role – confidently identifying where investment should be focused, where market opportunities are emerging, and how the business can continue to position itself ahead of competitors. This role requires a highly engaged and influential leader with strong commercial awareness, financial acumen, and the ability to build credibility across multi-sector teams, while confidently engaging and challenging senior stakeholders where required.
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Beyond the opportunity to be part of a leading global name in the industry, this practice is committed to both design excellence and employee well-being. They offer a strong benefits package, including private medical insurance, rewarding bonus structure, flexible hybrid working, enhanced annual leave, and much more.
Key Responsibilities
- Lead and drive new business initiatives, building strong client relationships and identifying new project opportunities across the UK
- Represent the practice at industry events, conferences, and professional organisations, developing strategic networking and market engagement plans
- Develop pursuit strategies and oversee the delivery of high-quality proposals, presentations, and interview preparation
- Manage and mentor marketing team members, fostering a collaborative, high-performing, and client-focused culture
- Drive market intelligence and competitor awareness across key sectors and regions
- Oversee marketing collateral, knowledge capture, project data management, and business development reporting
- Contribute to annual business planning, including short- and long-term strategy, sales forecasting, fee projections, and pursuit tracking
- Support project and sector leaders with strategic client engagement and relationship development
- Bring strong commercial and financial rigour to marketing and business development strategy
- Work closely with board leadership, corporate communications, and external consultants to strengthen market presence and brand visibility
- Act as a senior ambassador and representative of the practice
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Key Skills / Requirements
- Significant experience leading business development and marketing strategy within architecture, design, or the wider built environment sector within a large-scale practice
- Proven track record securing complex, high-value projects and developing strategic client relationships
- Strong understanding of the UK architecture, design, and built environment landscape
- Demonstrated experience working within a matrixed global environment and collaborating across multiple stakeholder groups
- Highly aware of market activity, competitor movement, and emerging business opportunities
- Excellent commercial awareness and strong financial acumen
- Strong leadership and team management capabilities, with experience mentoring and developing teams
- Confident communicator with excellent stakeholder engagement, influencing, and presentation skills
- Exceptionally organised, with the ability to manage multiple pursuits and deadlines simultaneously
- Strategic mindset with the ability to balance long-term vision and day-to-day delivery
To apply for this position please click on the apply button to attach your CV (and portfolio for design positions).
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The Crowd is an equal opportunities employer and agency.
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