Up Collective
Head of Marketing - B2B SaaS
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Basingstoke, Hampshire (hybrid, Tuesday to Thursday in office)
£80,000–£90,000 DOE
Our Client
A B2B SaaS company that helps product and QA teams test and automate critical communications across email and SMS, through a single API. Trusted by some of the biggest names in consumer and enterprise tech. Over a decade of strong, largely organic growth, and now looking to build out paid, outbound and demand gen properly for the first time.
What you'll own
- Strategy and leadership. Set the plan, own the numbers, run the team day to day.
- Pipeline and revenue. Tie marketing to revenue targets, not lead volume. Agree what a qualified lead looks like with sales, and own marketing's share of the number.
- Brand and positioning. Keep messaging consistent as the team and channels grow.
- Paid. Get PPC converting as well as organic already does.
- Outbound, from scratch. No in-house outbound experience exists today. You build the function and the strategy.
- Demand gen beyond the obvious. Inbound reaches people who already know they have a problem. You build the motion for the ones who don't yet.
- A second audience. The core audience today is dev and QA teams. There's an untapped persona in martech and marketing ops. You build the strategy to go after it.
- Budget. Own it, and the reasoning behind where it goes.
- Data-led decisions. Use the company's data lake properly.
- Customer marketing. Turn customers into case studies, testimonials and referrals.
- Team. You'll inherit a content marketing manager (B2B SaaS and journalism background) and a junior generalist, plus a creative designer who'll report in to keep creative output consistent. You'll shape what the team becomes and hire as it grows.
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Who you are:
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Your very own career expert that helps elevate your application to the next level.
- B2B SaaS marketing experience in leadership roles.
- Proof you've been the first senior marketing hire into a small, founder-led business, and built the function rather than inherited one.
- A strong eye for content. You don't need to write it, but you need to know good from average on sight.
- Genuinely numbers-led. You'll be trusted to make calls off data, not gut feel.
- Comfortable working directly with founders.
- Real outbound experience. You've built or run it before, not just managed inbound and hoped outbound would follow.
The practical bits
- Basingstoke, Hampshire. On the train line, parking on site.
- Hybrid: Tuesday to Thursday in office, Monday and Friday from home.
- Full-time, permanent.
- Private medical insurance.
- Gym membership.
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