Head of Marketing BBIO (m/f/d)

Overview

Bruker is enabling scientists and engineers to make breakthrough post-genomic discoveries and develop new applications that improve the quality of human life. Bruker’s high performance scientific instruments and high value analytical and diagnostic solutions enable scientists to explore life and materials at molecular, cellular, and microscopic levels. In close cooperation with our customers, Bruker is enabling innovation, improved productivity, and customer success in post-genomic life science molecular and cell biology research, in applied and biopharma applications, in microscopy, as well as in industrial and cleantech research, and semiconductor metrology in support of AI. Bruker offers differentiated, high-value life science and diagnostics systems and solutions in preclinical imaging, proteomics and multiomics, spatial and single-cell biology, structural and condensate biology, as well as in clinical microbiology and molecular diagnostics.

For more information, please visit www.bruker.com.

The Head of BBIO Marketing (m/f/d)

The Head of BBIO Marketing (m/f/d) defines and executes the marketing strategy for a significant BioSpin business or product division, shaping medium- to long-term growth priorities with high autonomy. The role applies modern, data-driven and innovative marketing approaches across positioning, demand generation, portfolio marketing and sales enablement to strengthen market presence, customer relevance, pipeline growth and New Order Bookings.

The role can be based in Germany, UK, Netherlands or Belgium.

As a senior strategic partner to Sales, Business/Product Management, Applications and Executive leadership, the position builds scalable operating models, high-performing teams and governance for global consistency, regional relevance and continuous improvement.

Responsibilities

• Lead Generation
  • Develop and prioritize lead generation activities that directly contribute to increasing New Order Bookings. Expand these initiatives into white-space opportunities across academic and industrial/pharma (B2B) segments. Significant experience, a proven track record in these markets, and a deep understanding of agentic sourcing are essential for success in this role.
• Demand Generation and Funnel Performance
  • Build and govern scalable demand generation programs, including segmentation, targeting, nurturing, lead qualification, and funnel progression, with accountability for marketing-sourced and marketing-influenced pipeline performance.
• Digital, Data and AI-Enabled Marketing
  • Advance a modern, data-driven, and AI-enabled marketing strategy by leveraging marketing automation, analytics, personalization, intent signals, and predictive insights to improve customer relevance, campaign effectiveness, lead quality, and sales prioritization.
• Marketing Strategy and Business Ownership
  • Define and own the BBIO marketing vision, multi-year roadmap, and annual priorities, ensuring alignment with divisional growth objectives, portfolio strategy, and commercial targets.
• Integrated Go-to-Market Planning
  • Translate business strategy into integrated go-to-market plans that connect customer segments, positioning, demand generation, sales enablement, and regional execution across the full customer journey.
• Campaign Marketing
  • Lead campaign strategy across BBIO business areas, ensuring clear value propositions, differentiated positioning, prioritized launch plans, and measurable contributions to market adoption and revenue growth.
• Global-to-Regional Marketing Orchestration
  • Drive the global-to-regional marketing operating model across APAC, China, India, Japan/Korea, the Americas, and EMEA, balancing global consistency with local execution, market maturity, customer segment needs, and sales priorities.
• Commercial Enablement and Sales Partnership
  • Serve as a strategic partner to Sales, Business/Product Management, Applications, and Executive Leadership, ensuring marketing insights, assets, tools, and programs effectively support customer engagement and opportunity conversion.
• Performance Management and KPI Governance
  • Establish and oversee marketing performance governance across key metrics, including brand awareness, digital engagement, qualified leads, pipeline contribution, campaign ROI, opportunity velocity, and New Order Bookings.
• Organization, Talent and Capability Development
  • Lead, develop, and empower a high-performing, multi-disciplinary marketing organization spanning regional marketing, operational marketing, campaign marketing, business portfolio marketing, creative services, digital events, social media, multimedia, and marketing technology.
• Budget, Resource and Investment Prioritization
  • Own and optimize marketing budgets, resources, and external partner investments, making data-driven decisions across regions, channels, technologies, campaigns, and strategic initiatives to maximize business impact.
• Customer, Market and Competitive Intelligence
  • Translate customer needs, market trends, competitive dynamics, and commercial performance insights into actionable recommendations that drive positioning, campaign priorities, portfolio focus, and go-to-market decisions.
• Innovation, Continuous Improvement and Responsible Governance
  • Champion innovative, best-in-class marketing practices while ensuring the responsible use of data, AI, brand assets, and external communications in alignment with business priorities, compliance requirements, and Bruker standards.