Osprey Engineering Solutions
Head of Marketing
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⭐ Head of Marketing ⭐
💼 About the Business
Osprey Engineering Solutions are working with a well-established UK B2B engineering and manufacturing technology business. Due to continued growth, they are looking to appoint a commercially minded, hands-on Head of Marketing.
🔧 The Role
This is a strategic and hands-on leadership role, converting business strategy into a market-ready customer proposition. You'll build structured campaigns, content, digital activity, events and repeatable processes that generate genuine commercial opportunities — with Marketing and Sales working closely together through CRM, automation, lead nurturing and follow-up.
Key Responsibilities
- Own and deliver the marketing plan in line with commercial priorities
- Turn technical and commercial propositions into clear, compelling market-facing messaging and campaigns
- Build a structured, campaign-led approach to demand generation
- Partner closely with Sales on the end-to-end commercial process
- Develop lead capture, nurturing, re-engagement and follow-up processes
- Identify opportunities for automation, AI and Microsoft Power Platform tools
- Lead website, digital, email and LinkedIn strategy
- Develop the commercial strategy for exhibitions, events and technical events
- Strengthen sales enablement through case studies, presentations and collateral
- Introduce clear marketing measurement, including pipeline contribution
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✅ About You
- Commercially minded, with a clear understanding of marketing's role in generating revenue
- Strong B2B marketing background, ideally in manufacturing, engineering, industrial technology or automation
- Comfortable working closely with Sales, not operating Marketing in isolation
- Experienced with CRM, marketing automation and customer journeys
- A systems and process thinker who builds repeatable, scalable ways of working
- Able to translate technically complex products into simple, compelling messages
- Strategic enough to set direction, hands-on enough to operate in a two-person team
- Data-driven, with a track record of measuring marketing against commercial outcomes
- Experience with Dynamics 365, Power Platform, Power BI or the wider Microsoft ecosystem is highly desirable.
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