Beet It Sport
Head of Marketing - Beet It Sport
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Head of Marketing – Beet It Sport
Are you an experienced marketing leader with a passion for endurance sport and a track record of growing brands? We’re looking for someone to lead the next phase of growth for Beet It Sport – one of the most evidence-based brands in sports nutrition.
Beet It Sport is used across elite sport, from marathon legend Eliud Kipchoge and Tour de France teams to professional American football and NCAA programmes.
Our hero product is a beetroot shot delivering a consistent 400mg dose of dietary nitrate, backed by 300+ independent studies. Dietary nitrate is one of only a handful of performance supplements recognised by the IOC as having strong scientific evidence behind its use, with research using Beet It Sport contributing to the evidence base behind that recognition.
The brand has also built significant commercial momentum. Sales have grown by more than 35% year-on-year in each of the past three years and are currently up 55% year-on-year. We’re now looking for an experienced marketing leader who can build on this momentum, elevate the brand and drive its next phase of growth.
About Beet It Sport
Our mission is simple: to help athletes get more from their training and better results on race day.
Beet It Sport has been at the forefront of dietary nitrate research and sports nutrition for almost two decades. Our shots have been used in independent research by leading universities and researchers around the world, and today the brand is used by hundreds of elite teams and a long list of world-class athletes.
We are now available in 40+ countries, with growing demand internationally and significant further potential across the UK and global markets.
We have an exceptional product, genuine scientific credibility and a strong foundation of sustained growth. The opportunity now is to build on that foundation and take the brand to the next level.
About the role
This is a newly created senior marketing role with a genuine opportunity to shape the future of Beet It Sport.
We have strong commercial foundations and an emerging marketing function. We’re now looking for an experienced marketing leader to bring the different parts of our marketing together under a clear overarching strategy and lead the next stage of growth.
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You’ll take ownership of the UK marketing strategy and annual planning, ensuring our major campaigns, brand activity, D2C, partnerships, events, content and agency activity are all working towards the same overall priorities.
Reporting directly to the Managing Director, you’ll work closely with the Head of Brand and Commercial, Ecommerce Manager, Digital Marketing Specialist and external agency partners. You’ll have significant scope to shape the marketing strategy, develop the marketing function and build the team and capabilities needed to support the brand’s continued growth.
This is an opportunity to join a fast-growing brand at an exciting stage of its development and help shape the next chapter, rather than simply manage an established marketing machine.
Key responsibilities
- Define and lead the UK marketing strategy, setting a clear long-term direction for the brand.
- Translate the strategy into an annual marketing plan, with clear priorities, KPIs and accountability.
- Lead, develop and build out the marketing function, creating the team and capabilities needed to support growth.
- Ensure brand, D2C, partnerships, events, content and agency activity are aligned behind the wider marketing strategy.
- Lead major brand campaigns from strategy through to delivery and measurement.
- Work closely with our Ecommerce Manager, Digital Marketing Specialist and external agency to accelerate D2C acquisition, conversion and customer retention.
- Develop athlete, team, event and creator partnerships that strengthen brand credibility and reach.
- Increase Beet It Sport’s visibility and influence within the endurance sports community and wider performance nutrition market.
- Support UK commercial initiatives and collaborate with international distributors on brand and campaign activity.
- Manage and optimise the marketing budget, ensuring investment is focused on the areas with the greatest potential for growth.
- Use data, consumer insight and market trends to continually challenge and improve our marketing approach.
What we’re looking for
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We’re looking for an experienced, commercially minded marketing leader who is excited by the opportunity to build a brand and a marketing function.
You’ll ideally have:
- Proven experience leading marketing teams in a high-growth consumer, sports, health or nutrition business.
- A track record of successfully growing a consumer brand and developing marketing strategies that deliver measurable commercial results.
- Experience managing external agencies and delivering high-quality campaigns across multiple channels.
- Experience working in a small or medium-sized business environment, where you’ve had the opportunity to make things happen rather than simply manage a large existing function.
- Strong strategic thinking, combined with the ability to turn strategy into action and execution.
- Experience working with athletes, teams, creators, influencers or sports partnerships would be a strong advantage.
- A genuine passion for endurance sport and an understanding of the culture around running, cycling and triathlon.
- The confidence to challenge existing thinking, make decisions and take ownership.
Not essential, but nice to have
- Experience with D2C ecommerce, performance marketing and subscriptions.
- Experience in sports nutrition, health or performance products.
- International marketing experience.
What we offer
- The opportunity to lead the marketing strategy for a fast-growing, internationally recognised sports nutrition brand.
- A genuine opportunity to shape the direction of the brand and build the marketing function as the business grows.
- Significant autonomy and direct access to senior leadership.
- The opportunity to work closely with professional athletes, teams, researchers and creators.
- A passionate team focused on building Beet It Sport into a leading global performance nutrition brand.
- The chance to work with a product with genuine scientific credibility and a strong track record of growth.
Location
Hybrid, London-based, with occasional travel to our Ipswich office, trade and consumer events, and athlete activations.
Salary
Competitive salary, depending on experience.
Contract
Full-time, permanent.
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