Head of Marketing - BillyQ

Organic Social & Community

• Build a social and community presence that earns attention without relying on paid spend.
• Grow a distinctive organic social presence across the platforms that matter most to our consumer and business audiences.
• Use social and content to drive traffic to owned channels and reinforce the brand's voice and values.
• Build relationships with key partners, influencers and industry voices to extend reach and build credibility.
• Where relevant, build community around the product through early adopters, power users or a B2B user community.

Data, Analytics & Lifecycle Marketing

• Use data to understand what is working, what is not, and where to double down.
• Build a feedback loop that uses product and marketing data to understand user behaviour, measure engagement, and track campaign and funnel performance.
• Commission or run market and user research to inform positioning, audience and product-marketing decisions.
• Use data to guide where budget delivers the best return across both B2B pipeline and B2C acquisition.
• Build segmentation across B2B and B2C audiences based on firmographics, behaviour and lifecycle stage.
• Build and optimise lifecycle marketing - email, in-app and SMS - to drive activation, retention and expansion.

Performance & Paid Media

• Deploy paid spend where it moves the needle, rather than as a blanket default.
• Develop a deliberate approach to paid media through targeted campaigns and boosts rather than always-on blanket spend.
• Own performance marketing across Google, Meta, LinkedIn and other channels relevant to B2B and B2C acquisition.
• Continuously test, measure and optimise for cost-efficient customer and lead acquisition.

Partnerships

• Use partnerships to extend reach and credibility faster than we could alone.
• Identify, negotiate and manage co-marketing and integration partnerships that extend reach and build trust with both business and consumer audiences.
• Build relationships with platforms, industry players and complementary brands that strengthen the product's position in the market.

Budget Management

• Build and manage the marketing budget with a relentless focus on ROI and efficient use of runway.
• Align spend allocation with business priorities and the marketing strategy.
• Report performance and forecast needs to the founders and leadership team regularly.
• Review spend often and reallocate away from what is not working.

B2B Marketing & Sales Enablement

• Give the Sales team what they need to aid conversion.
• Partner with Sales to build the collateral, case studies and content that support the B2B sales cycle.
• Develop demand generation campaigns to build a qualified B2B pipeline.
• Ensure consistent messaging across every touchpoint a prospective business customer encounters, from first ad to signed contract.

PR, Communications & Events

• Get the product talked about in the right places, by the right people.
• Own brand communications, media relations and press strategy, including launch announcements and funding news.
• Build relationships with journalists, analysts and PR agencies to secure earned coverage.
• Lead the planning and execution of high-impact moments, including launch events, conferences, demo days and press activations.

Agency & Vendor Management

• Get the best out of external partners without losing control of the brand.
• Source and manage external agencies and freelancers across creative, PR, performance and content.
• Ensure delivery against KPIs, timelines and budget.

Skills, Knowledge and Expertise

Essential

• Senior marketing leadership experience, ideally within a startup, scale-up, technology or product-led business.
• Proven experience developing and executing go-to-market strategies for new products, launches or market entries.
• Strong experience building brands, positioning and messaging for B2B and B2C audiences.
• Broad marketing expertise spanning digital, demand generation, lifecycle, content, organic social, paid media, PR and partnerships.
• Strong commercial and analytical capability, with experience linking marketing activity and investment to revenue, pipeline, acquisition and growth.
• Experience building or shaping a marketing function and effectively managing agencies, freelancers and external partners.
• Strong cross-functional leadership skills, with the ability to work closely with Sales, Product, Technology and senior leadership.

Desirable

• Experience within SaaS, enterprise technology, consumer technology or platform businesses.
• Experience marketing products across UK and US or other international markets.
• Hospitality, leisure, gaming or venue technology experience.
• Experience launching an app, digital product or technology-enabled physical product.
• Experience with SEO, GEO, SEM, CRM, marketing automation and product analytics platforms.

Personal Attributes

• Commercially ambitious with a growth mindset.
• Creative and strategic, with the ability to turn insight into distinctive, effective marketing.
• Highly hands-on and comfortable building from the ground up.
• Data-led, highly accountable and outcome focused.
• Collaborative and influential across Product, Sales, Technology and Leadership.
• Comfortable operating at pace and adapting as priorities, product roadmaps and markets evolve.

Benefits

• Code Hospitality subscription
• Perks and Discounts platform
• Health Care plan
• Birthdays off
• Free Health Assured EAP membership (counselling, life coaching, legal and financial support)
• Salary Sacrifice Scheme
• Hybrid working
• Home office and hardware allowance