Flash Delivery
Head of Marketing
Get notified of more jobs like this · No spam, ever
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
About Flash Delivery
Flash Delivery helps UK convenience stores launch their own local delivery service through our app.
Retailers get:
- 0% commission
- In-store prices for customers
- An exclusive local delivery territory
- Support launching and growing their online sales
We are expanding our marketing team and looking for a commercially-minded creative operator who can own both marketing production and revenue growth.
This is not a traditional graphic design role. You will create the ads, offers, campaigns and systems that generate leads, close retailers and increase customer value through upsells.
The Role
You will own Flash Delivery’s marketing from end to end:
- Generate demand through B2B advertising.
- Convert leads into booked calls.
- Help sales convert retailers.
- Move new retailers into the right upsell plans.
- Create campaigns that increase retention and lifetime value.
- Turn winning ideas into repeatable marketing systems.
You will work closely with the sales, onboarding and growth teams to promote our additional plans, including marketing, automation, catalogue support and higher-level growth packages.
Your Responsibilities
B2B Advertising
- Create and manage Meta ad campaigns targeting convenience-store owners.
- Develop ads for audiences including Premier, SPAR, Nisa, Best-one, Costcutter and Go Local Extra retailers.
- Build campaigns around proven commercial angles such as 0% commission, exclusive territory and protecting local sales.
- Write strong hooks, ad copy, CTAs and landing-page messaging.
- Track CPL, qualified leads, booked calls, show rate, close rate, CAC, ROAS and revenue.
- Test new creative weekly and scale what produces results.
- Every ad needs a clear hook, meat and CTA. The goal is not decoration. The goal is attention, understanding and action.
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
AI Creative Production
- You must be able to create high-quality B2B creative in multiple styles, including:
- AI-generated static ads
- Claymation-style creative
- 3D animated and cinematic styles
- Stop-motion concepts
- Cartoon and character-led ads
- Podcast-style and founder-led creative
- Retailer-to-camera ads
- UGC-style ads
- Product mockups and visual explainers
- AI-generated video, voice and image assets
- You will build prompts, workflows and templates so Flash can produce more creative without relying on retailers being filmed every week.
- You must understand that different audiences require different awareness levels and creative angles.
Upsell and Revenue Growth
- Own campaigns promoting Flash’s marketing and growth plans.
- Create email, WhatsApp, webinar, presentation and sales-support assets.
- Help package and position upsells so retailers understand the next problem each plan solves.
- Build campaigns for new retailers, existing retailers and inactive retailers.
- Work with Growth Managers to identify common objections and buying triggers.
- Improve conversion into higher-value plans and recurring revenue.
- Create proof, case studies and educational content that make upsells easier to sell.
Marketing Operations
- Maintain a weekly marketing calendar.
- Keep an organized creative and campaign library.
- Document winning hooks, offers, audiences and formats.
- Report performance every week.
- Coordinate with sales and onboarding so marketing promises match delivery.
- Build a repeatable marketing machine instead of constantly starting from zero.
Get help with your application
Your very own career expert that helps elevate your application to the next level.
What Success Looks Like
Within your first 90 days:
- Consistent weekly production of new B2B ad creatives.
- Multiple AI creative formats tested and documented.
- Improved lead quality and booked-call performance.
- Stronger campaigns for Flash’s upsell plans.
- Clear reporting from ad spend through to revenue.
- Less founder dependence for creative and marketing execution.
You Must Have
- Proven B2B direct-response marketing experience.
- Strong graphic design and visual communication skills.
- Hands-on Meta advertising experience.
- Experience using AI image, video, animation and voice tools.
- Ability to create claymation, 3D, cinematic and cartoon-style concepts.
- Strong copywriting and hook-writing ability.
- Understanding of funnels, offers, upsells and conversion metrics.
- A portfolio showing commercial work, not just attractive designs.
- High speed, high ownership and excellent attention to detail.
You Will Not Enjoy This Role If
- You only want to make designs and ignore numbers.
- You need instructions for every task.
- You care more about aesthetics than sales.
- You avoid testing because your work may fail.
- You cannot manage multiple projects and deadlines.
- You want a narrow job description.
We need someone who can think like a marketer, create like a designer and operate like an owner.
How to Apply
Send us:
- Your CV or LinkedIn profile.
- Your portfolio.
- Three examples of B2B ads or campaigns you created.
- Examples of AI-generated creative in different styles.
- The results achieved from your work.
- A 2-minute video explaining why you are right for this role.
- Your answer to: “Which Flash upsell would you promote first, and how would you market it to existing retailers?”
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills
Location