Urban Digital Recruitment Ltd
Head of Marketing & Comms | Social Impact Real Estate
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Head of Marketing & Communications | Social Impact Real Estate Scale-up
Location: London or Manchester (Hybrid) - 4 days in-office
Salary: Up to £90k + Bonus
We're recruiting for a fast-growing, purpose-led real estate group tackling one of the UK's biggest challenges: the shortage of affordable housing.
They partner with Local Authorities, housebuilders and institutional investors to deliver high-quality affordable homes at scale, helping people into homes they couldn't otherwise afford.
After securing significant institutional investment, they're now building a national portfolio.
They've never had a dedicated marketer, until now, and there's a lot worth talking about. This is where you come in...
The Role
This is the first marketing hire within a company of c50 employees, a genuine blank canvas.
You'd create the marketing and comms strategy and plan, then deliver it yourself.
You'd be supported by an in-house Brand Manager, AI Manager and the leadership team, and there are plans to grow the team over time.
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You'd own:
- Marketing and communications strategy, narrative and messaging b2b/b2c
- PR, including managing an external PR agency
- Thought leadership, including building the profiles of a strong senior leadership team
- Social media and LinkedIn, using AI to work smarter
- Investor and stakeholder materials
- The marketing budget, including what to do in-house and what to outsource
You'd be telling one story to two very different audiences: institutional investors, developers and councils on one side, and residents and first-time buyers on the other. Getting that balance right is a big part of the job.
What You'll Bring
- 10+ years in marketing, communications or PR
- A track record of building a marketing function, ideally as a first or foundational hire
- Strong PR experience, including handling sensitive or complex topics
- Experience of securing press coverage
- Excellent writing, and real creativity. You'll make a traditional sector sound anything but
- Confidence with AI and social media
- A hands-on, commercial, low-ego approach. Culture fit matters a lot here
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You don't need a property or housing background. They'd love to hear from people in creative, consumer-facing sectors such as hospitality who can bring fresh thinking to this market.
Why This Role
- A blank canvas at a real moment of scale
- Direct access to senior leadership in a lean, fast-moving team
- A tech-first business in a traditional sector
- Purposeful work that changes people's lives
The Package
- Location: London or Manchester, 4 days in the office and 1 from home
- Benefits: 25 days' holiday plus extra wellbeing days, private healthcare, a monthly wellness allowance, enhanced parental leave and an EV salary sacrifice scheme
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
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