Worcestershire County Cricket Club
Head of Marketing & Communications
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Head of Marketing & Communications - Worcestershire County Cricket Club
About Worcestershire County Cricket Club:
Worcestershire County Cricket Club is one of the 18 first-class county cricket clubs in England and Wales, with a proud history stretching back more than 155 years.
Our vision is to become Worcestershire’s premier destination for live sport, entertainment and hospitality, whilst providing great experiences for everyone who engages with the Club.
We are entering an exciting period of growth, with ambitious plans to grow our audiences, revenues and profile both on and off the field.
From filling New Road and growing our membership to reaching millions of people through digital content, developing our brands and attracting new audiences to cricket, marketing and communications will play a fundamental role in the next stage of the Club’s development.
We are passionate about our people and strive to create a welcoming, ambitious and supportive working environment that provides opportunities for our people to achieve their personal and professional goals.
Our values of Trust, Inclusiveness, Kindness, Resilience and Togetherness resonate across everything we do and define our culture and behaviours.
The Impact You'll Make:
As Head of Marketing & Communications, you will lead the Club’s marketing, brand, communications and content strategy, with responsibility for strengthening the Worcestershire and Worcestershire Rapids brands and delivering measurable commercial impact.
Reporting to the Chief Revenue Officer, you will take the lead on how the Club attracts, engages, converts and retains supporters, members and customers, ensuring marketing activity directly supports ticketing, membership, hospitality, retail, venue and commercial partnerships.
This is a strategic but hands-on leadership role, combining creative thinking with commercial judgement and data-led decision making. You will lead the Marketing & Communications team while remaining close to delivery, helping build the Club’s profile locally, nationally and internationally.
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Key Responsibilities:
- Lead the Club’s overall marketing, communications, brand and content strategy.
- Develop and execute integrated marketing campaigns across paid, owned and earned channels.
- Drive measurable growth across ticketing, membership, hospitality, retail, conferencing and events.
- Act as guardian of the Worcestershire CCC, Worcestershire Rapids, and New Road brands.
- Lead the creation of compelling video, editorial, social and digital content designed to grow audiences, increase engagement and deliver measurable commercial results.
- Oversee communications activity, helping build the Club’s profile locally, nationally and internationally.
- Lead communications around major Club announcements, campaigns and reputational issues.
- Ensure commercial partners are appropriately and creatively integrated into relevant content and campaigns.
- Take ownership of the Clubs's CRM strategy and develop audience segmentation and increasingly personalised customer journeys.
- Use audience data, insight and performance reporting to inform decision making and continually improve marketing effectiveness.
- Work collaboratively across the Club to ensure marketing and communications support wider organisational and commercial priorities.
- Lead and develop the Marketing & Communications team, creating a high-performing and collaborative environment.
- Manage agencies, freelancers and external suppliers where appropriate.
- Own marketing budgets and ensure activity is focused on delivering measurable return on investment.
- Monitor market and consumer trends to identify new opportunities for audience and revenue growth.
Your Skills and Experience:
- Proven experience in a senior marketing and communications role within sport, entertainment, or another consumer-facing environment.
- Strong track record of developing and delivering marketing strategies that grow audiences and support commercial performance.
- Experience across brand, digital marketing, content and communications.
- Strong practical experience using HubSpot or a comparable CRM and marketing automation platform, including audience segmentation, email marketing, automated customer journeys, lead generation, campaign management and performance reporting.
- Experience managing, developing and motivating a high-performing team.
- Strong understanding of brand development and creative campaign execution.
- Experience using data and insight to make commercial and marketing decisions.
- Creative and commercially minded, with the ability to turn ideas into effective campaigns.
- A strategic thinker who is equally comfortable remaining hands-on and close to delivery.
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How to Apply:
If you are looking for an opportunity to lead marketing and communications at an ambitious sports organisation and play a central role in its next stage of growth, click the apply button and include a copy of your CV.
The Executives in Sport Group have partnered with Worcestershire County Cricket Club to appoint a Head of Marketing & Communications. All direct applications and CVs will be forwarded to The Executives in Sport Group.
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