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About DEM Museums
Founded on more than 35 years of expertise in technology and design, Dem Museums is a next generation experience ecosystem that brings cultural heritage together with multisensory storytelling technologies.
As a global experience company headquartered in Türkiye, Dem Museums transforms historic structures and cultural assets into immersive, interactive and memorable experience spaces.
Adopting an integrated approach that combines storytelling, audio-visual technology integration, spatial design and visitor management, Dem Museums manages all stages of its projects in-house from thematic research and scriptwriting to audio-visual implementations and interactive content design.
As the first private company in Türkiye to manage end to end visitor operations for museums, monuments, and historical sites, Dem Museums delivers experiences to more than 10 million visitors annually and carries this experiential expertise onto the global stage.
The company has received more than 14 international awards for its projects, including the Hagia Sophia History and Experience Museum and the Ephesus Experience Museum. Timewalk Exhibition in The UK was opened on 21 of July, 2026. Expanding this expertise internationally, Dem Museums continues its global growth with a strategic vision aligned with Türkiye’s cultural export ambitions, with new projects planned to launch in Rome in 2027.
Head of Marketing
The Head of Marketing is a senior commercial leadership role responsible for developing and executing the marketing strategy for Timewalk Exhibition UK, with a primary focus on driving ticket sales, audience acquisition and revenue growth. The role will lead the end-to-end marketing strategy, from brand positioning and audience development to performance marketing, media, partnerships, PR, CRM and conversion optimization. This is a highly sales-driven and performance-oriented position. The successful candidate will be expected to take direct ownership of ticket sales performance, build scalable acquisition strategies and continuously optimize marketing investment to maximize ticket revenue and return on investment.
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Key Responsibilities
- Own and deliver the UK marketing strategy with a clear focus on aggressive ticket sales and revenue targets.
- Lead performance marketing across paid digital, social, CRM, PR, influencer and partnership channels, with full accountability for ROAS, CPA, conversion and ticket revenue.
- Develop and execute high-impact campaigns that drive audience acquisition, ticket sales and sales velocity throughout the exhibition lifecycle.
- Own the customer acquisition and conversion funnel, continuously optimizing audiences, creative, media spend, landing pages and ticketing journeys.
- Build strategic partnerships with media, tourism, brands, influencers and relevant organizations to expand reach and generate incremental ticket sales.
- Use data, consumer insights and real-time performance analytics to identify growth opportunities and optimize marketing investment.
- Lead internal teams and external agencies including digital marketing, creative and PR agencies, ensuring all marketing activity is commercially accountable and directly aligned with ticket sales targets.
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Required Experience
- Preferably at least 10 years of senior marketing experience.
- Preferably experience in exhibitions, museums, entertainment, attractions, tourism, cultural experiences, events or other consumer-facing businesses where ticket sales and audience growth are key commercial KPIs.
- Experience in taking direct ownership of ticket sales performance, building scalable acquisition strategies and continuously optimizing marketing investment to maximize ticket revenue and return on investment.
Compliance Requirements (UK Standards)
- Right to work in the United Kingdom.
- Basic DBS Check (criminal background screening).
- Health & Safety training and compliance.
- Fire safety and emergency evacuation awareness.
- GDPR and data protection awareness.
Preferred Qualifications
- The candidate will be an experienced, commercially minded marketing leader with at least 10 years of senior marketing experience, preferably within exhibitions, museums, entertainment, attractions, tourism, cultural experiences, events or other consumer-facing businesses where ticket sales and audience growth are key commercial KPIs.
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