Virtual Assist
Head of Marketing (DTC / E-commerce)
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Head of Marketing (DTC / E-commerce)
DTC / E-commerce – Highly regulated and restricted brand space
Remote | Part-time → Full-Time Potential
About the Brand:
A fast-growing DTC e-commerce brand with a highly engaged community and strong cultural identity.
- With 57,000+ customers and 170,000+ followers, our products are known for bold voice, strong retention, and a high-performing email ecosystem (78% open rates).
- We launch seasonal collections, community-driven drops, and always-on campaigns across multiple channels — and we’re now scaling into new products, markets, and growth opportunities.
The Role:
We’re not just looking for a marketer. We’re looking for a marketing leader who builds systems, leads teams, and drives growth end-to-end.
This is a senior leadership role where you will own the entire marketing function — strategy, execution, performance, and team leadership.
You are the bridge between founders and execution.
- When something breaks, you fix it.
- When something is missing, you build it.
- When direction is needed, you set it clearly and fast.
What You’ll Own:
Strategy & Growth:
- Own the marketing strategy and campaign calendar (4–6 weeks ahead)
- Align email, paid media, creative, and partnerships into one system
- Make performance-driven decisions across all channels
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Team Leadership:
- Lead a small but growing team across media buying, creative, and web
- Set priorities, manage performance, and ensure accountability
- Build a culture of clarity, speed, and ownership
- Hire and scale additional roles as the company grows
Execution Oversight:
- Ensure consistent, high-quality output across all campaigns
- Oversee email marketing strategy and performance
- Work closely with paid media to optimize performance
- Guide influencer and partnership direction as it scales
Systems & Infrastructure:
- Build scalable SOPs, workflows, and documentation systems
- Develop a structured Notion operating system for marketing
- Create repeatable processes that support rapid expansion
Reporting & Performance:
- Own weekly performance reporting and insights
- Define KPIs with founders and track accountability
- Continuously test, learn, and optimize growth initiatives
What We’re Looking For:
- Proven experience leading marketing teams (not just executing alone)
- Strong understanding of email marketing systems (Klaviyo-level ownership)
- Experience in regulated or restricted advertising environments is a plus
- Comfortable managing paid media, creative, and lifecycle marketing together
- Systems thinker who builds structure, not just campaigns
- AI-native mindset using modern tools to work faster and smarter
- Strong communicator who keeps teams aligned and proactive
- Confident decision-maker who creates clarity, not confusion
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This Role Is NOT For You If:
- You prefer execution over leadership
- You’ve mainly worked solo without managing teams
- You need step-by-step direction before acting
- You’re focused more on tools than outcomes and people
First 90 Days Success Looks Like:
- A structured campaign calendar is fully in place
- The team is aligned, accountable, and moving fast
- Marketing systems (Notion + workflows) are fully operational
- Email and paid channels are optimized and performing
- Founders are fully removed from day-to-day marketing execution
If you’re a proven marketing leader who thrives on building teams, systems, and scalable growth engines — we’d love to connect with you.
Apply today!
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