Atlas Financial
Head of Marketing for Stablecoin Bank
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Role Overview
Atlas Financial is building institutional-grade infrastructure at the intersection of digital assets, payments, and global financial services.
Our platform provides integrated solutions across:
- Banking & Custody
- On/Off-Ramping
- Yield & Staking
- Cross-border payments and multi-currency infrastructure
Atlas serves HNWIs, Family Offices, Corporate clients, Financial Advisers, and Private Wealth structures globally.
As the company scales, we are looking for a Head of Marketing to lead the evolution of our marketing function from an early-stage operational setup into a strategic, product-led and commercially driven marketing organization.
The ideal candidate combines strategic thinking, strong analytical capability, fintech domain knowledge, and a product-led growth mindset.
Key Responsibilities
Marketing Strategy & Positioning
- Define and execute the global marketing strategy for Atlas Financial.
- Key areas include:
- brand positioning and narrative
- tone of voice and messaging
- product positioning
- market segmentation and ICP alignment
- go-to-market strategy for new offerings
The objective is to establish Atlas as a credible and professional infrastructure provider within the future-of-finance ecosystem.
Product Marketing
- Work closely with leadership, product, and commercial teams to translate Atlas’ infrastructure capabilities into clear, compelling product narratives.
- This includes:
- product messaging
- value proposition development
- product launch strategies
- customer education and product storytelling
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Growth & Commercial Alignment
- Ensure marketing supports revenue growth by building a data-driven marketing engine.
- Responsibilities include:
- marketing funnel design and optimization
- lead generation strategies
- conversion tracking and analytics
- growth experimentation
- partnership marketing initiatives
Brand & Thought Leadership
- Lead Atlas’ positioning as a thought leader in areas such as:
- digital asset infrastructure
- institutional crypto adoption
- stablecoins and tokenized finance
- future of finance and financial infrastructure innovation
- This includes coordinating content initiatives such as newsletters, research pieces, and media contributions.
Team Leadership
- Build and manage the Atlas marketing team.
- Initially this includes:
- Content Marketing Manager (creative/content)
- Marketing Operations / CRM (existing team member)
- Responsibilities include:
- defining team structure and responsibilities
- mentoring and developing team members
- coordinating external agencies when required
- ensuring alignment between marketing and business objectives
Ideal Candidate Profile
We are looking for a strategic marketing leader with strong fintech experience and a commercial mindset.
Experience
- 8+ years experience in marketing
- Experience in fintech, financial services, payments, or B2B SaaS
- Track record building or scaling marketing functions
- Experience in product-led or growth-driven organizations
- Exposure to digital assets, Web3, or financial infrastructure is strongly preferred
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Skills
- Strategic thinking and positioning capability
- Strong analytical and data-driven mindset
- Ability to translate complex financial products into clear narratives
- Experience aligning marketing with revenue generation
- Leadership and team-building capability
Nice to Have
- Experience in fintech infrastructure companies
- Background in payments, crypto infrastructure, or institutional finance
- Experience marketing to professional and institutional clients
What Success Looks Like
Within the first 6–12 months, the Head of Marketing will:
- establish a clear and consistent brand positioning for Atlas
- build a scalable marketing organization
- improve the marketing funnel and lead generation pipeline
- strengthen Atlas’ thought leadership presence in fintech
- align marketing execution with commercial growth objectives
Salary & Perks
- £75-90k salary (depending on experience)
- £20k Share options package
- 28 days of paid holiday (excluding bank holidays)
- Macbook
- A great working culture
Application process
To apply, please send us your full CV and a covering note on what interests you about the role and why you would be well suited (150 words max).
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