Hire Safe Solutions Ltd
Head of Marketing
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Job Purpose
The Head of Marketing is responsible for defining and leading the company's marketing strategy, ensuring marketing activity supports the achievement of business growth, customer acquisition, brand development, and commercial objectives.
This is a strategic and hands-on leadership role requiring an individual who can develop long-term marketing initiatives while remaining closely involved in key campaigns, business development activity, and market positioning. Working as a member of the senior leadership team, the Head of Marketing will provide direction, governance, and oversight of all marketing activity while empowering the Marketing Manager to lead day-to-day campaign execution and delivery.
The successful candidate will bring significant experience from the powered access, plant hire, equipment rental, construction, industrial services, or related sectors, with a strong understanding of customer requirements, market dynamics, and routes to market.
Required Skills & Experience
Essential
- Proven experience in a senior marketing leadership role.
- Experience within the powered access, plant hire, tool hire, equipment rental, construction, industrial services, engineering, or related sectors.
- A strong understanding of the customer landscape, commercial drivers, routes to market, and competitive dynamics within the hire industry.
- Demonstrable success in developing and delivering marketing strategies that drive business growth.
- Strong understanding of digital marketing channels and lead generation methodologies.
- Experience managing marketing budgets and external agencies.
- Strong commercial awareness with the ability to translate business objectives into effective marketing strategies.
- Experience influencing senior stakeholders and operating within leadership teams.
- Excellent communication and presentation skills.
- Knowledge of CRM and marketing automation platforms.
- Ability to balance strategic thinking with practical execution.
- Experience working cross-functionally with People/HR leaders to support organisational communications, ensuring business messaging is clear, consistent, and aligned with company values and objectives.
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Desirable
- Experience within a high-growth business.
- CIM qualification or equivalent professional marketing accreditation.
- Experience marketing fleet-based, asset-intensive, or service-led businesses.
Success Measures
The Head of Marketing will be measured against:
- Delivery of the marketing strategy.
- Contribution to company growth and revenue objectives.
- Brand awareness and market positioning.
- Marketing return on investment.
- Lead generation and pipeline contribution.
- Customer engagement and retention.
- Development and performance of the marketing function.
- Effective budget management.
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The Company
At Hire Safe Solutions, we’re proud to be the leading provider of powered access solutions and related products for working at height. Since our founding in 2013, we’ve built a reputation for being honest, reliable, and responsive.
We strive to be the most respected powered access provider by delivering exceptional service, uncompromising safety, and innovative solutions that elevate our customers’ success and set new standards across the industry.
We’re passionate about our customers, our team, and the power of innovation. Our business is constantly evolving to meet the changing needs of our clients and to stay ahead in a dynamic market.
Safety is at the heart of everything we do. With curious minds and a forward-thinking approach, we’re committed to being at the cutting edge of powered access technology. Our fast-paced, collaborative environment thrives on purposeful communication and genuine interest in our customers and their businesses.
We take pride in helping businesses deliver their projects successfully - offering expert guidance and tailored solutions so they can focus on what they do best: growing and making money.
When our customers succeed, we succeed. When our people grow, our business grows with them.
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