House Of Fashion Associates
HEAD OF MARKETING - GLOBAL BEDDING - TEXTILES BRAND - UK & US MARKETS
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HEAD OF MARKETING - GLOBAL BEDDING / TEXTILES BRAND - UK & US MARKETS
LONDON - REMOTE ROLE
UK BASED
D2C AND WHOLESALE
Reports to CEO
Direct Reports - Creatives Lead, Social & Graphic Designer, Creative Video Editor, Marketing Manager, Graphic Designer
Geography - UK & US; international markets as required
Location - London, UK (with travel to US)
Our client is one of Britain's most iconic home textiles brands, selling to leading home textiles retailers across the UK, US and international markets. The brand is at an exciting inflection point — expanding its direct-to-consumer presence, deepening retail partnerships, and building a modern, performance-driven marketing function to match its ambition.
The Role
The Head of Marketing is a pivotal leadership hire for the brand. Reporting directly to the CEO, this individual will own the end-to-end marketing strategy for the UK and US markets, driving brand equity, consumer demand, and commercial growth across every channel — from their home and print through to social, digital creative, PR and marketing analytics.
You will lead a talented in-house team and work in close collaboration with the Head of Creative to ensure the brand's creative output is cohesive, on-brand and commercially effective. This is a hands-on strategic role: you will set the vision, build the roadmap, and roll up your sleeves to execute it alongside your team.
Key Responsibilities
Marketing Strategy & Planning
- Own and deliver brand's integrated marketing strategy for UK and US, aligned to commercial targets and brand positioning
- Define annual marketing plans including budget allocation, channel mix, campaign calendar and KPIs
- Lead market and consumer insight, translating data into actionable strategy
- Partner with the CEO and commercial teams to align marketing investment to revenue priorities across retail, wholesale and DTC
Brand & Campaign Management
- Lead the development and execution of 360° brand campaigns across OOH, print, digital, social and PR
- Maintain brand consistency and integrity across all consumer touchpoints in UK and US markets
- Oversee seasonal campaign planning and execution, ensuring creative is delivered on time, on brief and on budget
- Drive storytelling that reflects the brand's heritage while connecting with modern consumers
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Digital & Social
- Set strategy for owned social channels (Instagram, Pinterest, TikTok, Facebook) with a focus on community growth and engagement
- Oversee digital creative output, briefing and the Creatives Lead to ensure content is platform-native and brand-right
- Guide paid social and digital media strategy, working with agency partners as needed
- Champion digital performance tracking — from content engagement to conversion metrics
PR & Communications
- Own brand's PR strategy in the UK and US, managing agency relationships and in-house coverage
- Identify and secure media partnerships, influencer collaborations and brand editorial opportunities
- Oversee reactive and proactive press office, ensuring brand is consistently represented in relevant lifestyle, home and retail media
OOH & Print Media
- Lead planning and execution of out-of-home activity (transport, retail environment, digital OOH) across key UK and US cities
- Oversee print media placement — from catalogue and point-of-sale to trade press and consumer magazines
- Work with the Creative Head and Creatives Lead on production of all print and OOH assets
Marketing Analytics & Reporting
- Build and own a marketing analytics framework, measuring effectiveness across all channels
- Lead regular reporting to the CEO on campaign performance, brand health metrics and marketing ROI
- Use data and insight to continuously optimise channel investment and creative direction
- Oversee remit on marketing planning and data analysis, ensuring rigour and consistency in reporting
Team & Stakeholder Leadership
- Line manage and develop the marketing team: Creatives Lead
- Work closely with Creative Head on product photography, ensuring marketing and creative are tightly aligned
- Collaborate with the commercial, product and retail teams to ensure marketing supports business objectives
- Manage agency and supplier relationships including PR, media buying, photography and production partners
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Person Specification
Essential
- 10–12 years of progressive marketing experience, including senior leadership in a consumer brand environment
- Proven track record of building and executing integrated marketing strategies across UK and/or US markets
- Strong expertise across the full marketing mix: OOH, PR, social, digital creative and print
- Experience owning marketing budgets and demonstrating measurable commercial impact
- Data literate — comfortable with analytics tools, performance reporting and insight-led decision making
- Outstanding communication and stakeholder management skills, including C-suite exposure
- Experience leading and developing in-house creative and marketing teams
Preferred
- Background in home, lifestyle, fashion or premium retail brands
- Experience working across UK and US markets simultaneously
- Familiarity with both DTC and wholesale/retail partner marketing models
- Experience working alongside a separate creative function and managing creative briefing processes
What Success Looks Like — First 12 Months
- A clear, board-approved marketing strategy for UK and US is in place within 90 days
- All direct reports have clarity on goals, ways of working and creative briefing processes
- At least two major integrated campaigns (OOH + social + PR + digital) delivered end-to-end
- Marketing analytics dashboard live and informing monthly commercial decisions
- Strong relationships established with retail partners across UK and US on co-marketing programmes
- PR and media presence meaningfully increased in both markets
Why Join
- A brand with 100 years of heritage and genuine consumer love — with the ambition to grow it
- Rare opportunity to shape the marketing function from the top, with direct CEO access and real influence
- A collaborative, creative team in place
- Part of the global group bringing scale, global network and investment behind the brand
- Competitive package commensurate with experience
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