Media Search Inc.
Head of Marketing
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Head of Marketing
B2B Background Required
Oxford (Hybrid)
Up to £60k + Bonus
My client is an international business across research & events, through expansion a hands-on leadership role has arisen for a Head of Marketing.
Role Responsibilities:
- Build integrated, multichannel campaign plans, across email, social, web and paid.
- Connect Automation, Brand & Content and Design teams around shared plans, so everyone
- Partner with the event teams to align marketing activity with each event’s goals and key milestones.
- Drive delivery end to end; keeping campaigns on track, removing blockers, and stepping in hands-on where needed to hit deadlines and quality.
- Own the numbers; track performance against KPIs such as registrations, MQLs and MQL-to-SQL conversion, and adjust activity to improve results.
- Oversee the partnerships that support our events and brands, including media partners, associations, affiliates and speaker advocacy.
- You will also be required to attend our events in the UK and overseas.
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Expertise Required:
- A well-rounded marketing leader with broad experience across channels; email, social, web etc.
- A proven track record of planning and delivering integrated, multichannel campaigns that hit their targets.
- Someone hands-on and proactive, a self-starter who is comfortable owning delivery and running several campaigns at once.
- A great people leader, coach and mentor. Someone who enjoys supporting and enabling the development of others.
- Strong at working across teams and influencing others, ideally within a matrix structure.
- A best-practice mindset, you bring experience and ideas that lift standards across the team.
- Comfortable with data and performance, you set KPIs, track them, and act on what they tell you.
- Familiar with marketing automation and CRM platforms.
- Experience managing or leading a high-performing team.
- A working knowledge of GDPR, including preference centres and privacy policies.
- B2B and/or events marketing experience is a bonus, but not essential.
- Comfortable travelling for work as needed (national & international travel required)
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Interested? Please send CV’s to dan@mediasearchinc.co.uk
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