Campaign and Lead Generation

• Oversee the national marketing campaign calendar, including seasonal, market-driven, national brand, and tactical campaign activity.
• Ensure the campaign calendar and associated requirements are regularly monitored, reviewed, and updated.
• Oversee the development of campaign toolkits, template content, and copy that Business Units can use to address local selling issues, schemes, incentives, and relevant legal requirements.
• Ensure campaigns are supported by clear guidance, training, presentations, and examples of best practice for Business Units.
• Oversee the delivery of effective creative and PR campaigns for Head Office and Business Units.
• Ensure campaigns are designed to produce high-quality enquiries and leads cost-effectively and to support conversion to sale.
• Promote appropriate use and adoption of centrally developed campaign materials across Business Units.

Brand Compliance and Partnership

• Work in close partnership with the Brand Director, who is responsible for the Taylor Wimpey brand, brand guidelines, and brand guardianship.
• Ensure all advertising, campaigns, content, and customer communications delivered by the marketing function comply with the brand guidelines, standards, and governance framework established by the Brand Director.
• Embed brand compliance within campaign and content briefs, production processes, agency ways of working, and approval routes.
• Ensure Business Units, internal stakeholders, and external agencies understand and apply current brand guidelines when delivering advertising and content.
• Provide the Brand Director with practical feedback on the application of brand guidelines across national and local marketing activity.

Experience, Qualifications, Technical Requirements

• Previous experience in a similar marketing role. Industry experience essential as this is an interim role.
• Degree in Marketing would be an advantage or a recent CIM qualification.
• Strong project management/organisational skills. Presentation skills including good knowledge of MS PowerPoint.
• Good copywriting skills for content creation.
• Understanding of customer segmentation. Understanding of Microsoft Dynamics or similar CRM software would be beneficial.
• Previous experience in planning and managing media, particularly paid social, paid search, and programmatic.
• A keen interest in following marketing trends.

What we offer at Taylor Wimpey

At Taylor Wimpey, we are committed to enabling you to make a home with us. Our work is not just about building homes; it's about doing work that matters, making a positive impact on the lives of our customers and the communities we serve.

We enjoy many benefits as standard, including excellent retail discounts, company-funded life insurance and private healthcare, and access to a quality pension scheme with company contributions. We also offer our discounted house purchase scheme, car leasing scheme, and share plans, as well as the opportunity to tailor your benefit package to suit your needs with options such as buying extra annual leave or adding dependants to your benefit cover. Our total reward offer works perfectly with our culture; we are a welcoming community where everyone can feel at home.

We create a home to your future by providing opportunities for growth and development. We offer industry-leading professional training and development, which supports you to unlock your potential and fulfil your career and personal goals in a variety of opportunities and environments. We look to develop our people in the skills and areas they are most interested in, leveraging your qualities and appreciating your unique competencies, skills, and expertise that, when we come together, make this a great place to work.

If you want to do work that matters and build a career that lasts, make a home at Taylor Wimpey.

Inclusivity Statement

As a proud Disability Confident Employer, Taylor Wimpey is committed to creating a diverse and inclusive workforce. We actively collaborate with individuals who have disabilities and long-term health conditions which have an effect on their ability to do normal daily activities, ensuring that barriers are eliminated when it comes to employment opportunities. In line with our commitment, we guarantee an interview to applicants who declare to us during the application process that they have a disability and meet the minimum requirements for the role. Join us in building a truly diverse and empowered team.

Internal Applicants:

Please inform your line manager if you wish to apply for this role.