Chemistree | Resourcing & Recruitment
Head of Marketing
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Director of Brand, Digital and AI
Sector
Pharmaceutical/Healthcare, Brand, Digital Product, AI Innovation and Commercial Enablement
Package
Flexible negotiable competitive salary, bonus, pension, private healthcare, life insurance, 25 days' holiday
Location
Fully remote; UK based
Role type
Director, Digital Innovation, Brand Strategy, AI Enablement, Digital Transformation
This is an exciting opportunity to join our client in a newly created senior role spanning brand, digital product, AI innovation and commercial enablement. Reporting to the President, Global Learning Solutions, the Director of Brand, Digital and AI will build the brand, digital-product and AI-innovation layer that supports the company's next stage of growth across pharmaceutical and healthcare clients.
The role will make the business easier to understand, easier to sell, easier to scale and easier to experience. It combines strategic ownership with hands-on delivery, improving how the company presents its expertise, develops digital experiences, turns intellectual property into scalable offers and uses AI to improve quality, speed and consistency.
Working across internal and external priorities, the successful candidate will influence senior leaders and cross-functional teams, while partnering with technical specialists, agencies and third-party vendors to translate ideas into practical, commercially valuable solutions.
Key Responsibilities
- Define and evolve the company's brand proposition, positioning, messaging and tone of voice.
- Create messaging frameworks for different audiences, services and client needs, ensuring consistency across the website, pitch decks, proposals, social channels, events, digital tools and client-facing materials.
- Lead the UX/UI direction for digital tools, platforms and productised services, improving journeys for clients, learners, managers, trainers and internal teams.
- Establish design standards, UI principles and reusable digital patterns, using feedback and data to improve digital experiences over time.
- Partner with technical, learning and commercial teams to turn ideas into usable and scalable digital products.
- Identify practical opportunities to use AI across content, proposals, training support, coaching, reporting, research and internal workflows.
- Build AI-assisted processes, prompt systems, templates and repeatable workflows, and prototype new AI-enabled tools or service enhancements.
- Establish responsible AI standards covering quality, accuracy, confidentiality and relevance within healthcare.
- Help teams adopt AI in ways that improve output while preserving professional expertise and judgement.
- Turn the company's expertise and intellectual property into clearer, more scalable and repeatable offers.
- Create pitch narratives, proposal tools, proposition frameworks and sales-enablement materials that support business development, client retention and growth.
- Identify opportunities for scalable digital products, tools and subscription-style services.
- Set the creative standard for brand, digital and client-facing materials, improving the quality and consistency of decks, proposals, case studies, articles, training assets and digital content.
- Build reusable templates, toolkits and content frameworks, translating complex healthcare and pharmaceutical subjects into clear, credible and engaging content.
- Own the strategic direction of the website and wider digital presence, improving how services, expertise, case studies and productised offers are presented online.
- Use analytics and feedback to strengthen digital engagement, user journeys and the quality of new-business enquiries.
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Requirements
- Relevant degree or equivalent professional experience in brand, marketing, digital product, innovation, technology, business transformation or a related discipline.
- Evidence of ongoing professional development across digital platforms, AI, analytics, UX/UI or transformation would be advantageous.
The Client
Our client is a specialist healthcare learning and development business supporting pharmaceutical and healthcare clients. The company works with global and regional stakeholders to deliver learning, coaching, behaviour-change and digital solutions. This role will help the company communicate its expertise more powerfully, develop scalable products and services, and embed practical digital and AI-enabled ways of working across the business.
The Person
- Proven experience leading cross-functional and international teams or programmes, including influencing stakeholders without direct authority.
- Ability to translate strategic goals into clear, actionable operational plans and deliver tangible outcomes.
- Strong decision-making and prioritisation skills, balancing client value, revenue growth, profitability and scalability.
- Hands-on experience of digital platforms, workflow automation, AI or analytics, with evidence of introducing technology-enabled improvements.
- Strong change-leadership skills, with the ability to inspire, influence and align teams through transformation.
- Experience identifying and implementing new ways of working, including technology-enabled workflows and scalable systems.
- Deep understanding of pharmaceutical and life-sciences operations, compliance, client expectations and the regulatory, ethical and commercial environment.
- Excellent communication and storytelling skills, with the ability to simplify complex subjects for executive, client and internal audiences.
- Credibility in building relationships across medical, commercial and senior-leadership stakeholders.
- Sensitivity to cultural differences and the ability to foster inclusion across global delivery teams.
- Resilience, adaptability and a practical, hands-on approach within a complex and evolving business environment.
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Desirable
- Strong understanding of the financial drivers of profitability and margin management, and the ability to connect operational measures with financial outcomes.
- Expertise in digital marketing, AI enablement and digital transformation.
- Track record of embedding operational discipline to improve efficiency, consistency and scalability across projects.
- Experience developing digital products, productised services or subscription-style propositions.
- Experience directing external agencies, digital-platform partners or specialist technology vendors.
- Passion for developing talent, mentoring emerging leaders and creating a culture of continuous learning and improvement.
To Apply
If you are suitable for this position, please send a copy of your CV. Alternatively, call the recruitment team at Chemistree Solutions Ltd.
Chemistree is a pharmaceutical and healthcare recruitment specialist.
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