Magellan
Head of Marketing
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About Magellan
Magellan is a European consulting and technology group operating across 13 countries, with 6,700 employees and €900 million in revenue. We help public and private organizations deliver end-to-end transformation, from strategic consulting to the design, deployment, and 24/7 operation of secure digital platforms.
Combining deep sector expertise with leading technology capabilities across Microsoft, Salesforce, ServiceNow, Pega, SAP, AWS, and Google, as well as strong in-house software development capabilities, we support large organizations in building scalable, resilient, and AI-enabled business models.
With a strong footprint in transport and mobility, banking and insurance, the public sector, healthcare, energy, defense, luxury, and retail, we serve organizations for whom trust, continuity, and resilience are non-negotiable.
Role Purpose
The Head of Marketing for UK&I is responsible for building market awareness and driving structured, targeted acquisition and nurturing programs across prospects and large B2B customers, with a strong focus on the Transport & Mobility and Public Sector markets. The role leads the UK&I marketing team, comprising three Marketing Project Managers and the Head of Marketing for Customer Growth and Retention UK&I. The team operates as one integrated marketing function, with distinct accountability for acquisition and customer growth.
Key Responsibilities
- Lead, coach and develop the UK&I marketing team, creating an integrated approach across acquisition and customer growth and ensuring clear ownership, priorities, and commercial outcomes focused on revenue generation.
- Build and run the UK&I demand generation engine through campaigns: from awareness to qualified opportunity through structured and measurable acquisition processes, with the explicit goal of maximizing qualified lead volume for the business and driving new revenues from existing customers.
- Lead the UK account-based marketing approach for large B2B customers and prospects and with a strong footprint in Transport and Mobility.
- Design and continuously improve processes around demand generation, lead generation, and nurturing across the UK&I marketing function, with clear ownership between prospect acquisition and existing-customer growth.
- Coordinate closely with Corporate Communication to ensure a consistent narrative across PR, lobbying, and marketing activity across the campaigns.
- Work closely with business leaders and offer owners in shaping the market positioning of commercial offers, providing constructive marketing and customer insight and ensuring strong marketing propositions and collateral support go-to-market activity.
- Provide overall leadership and alignment across UK&I Acquisition and Customer Growth & Retention marketing, ensuring both areas support agreed business priorities and operate through an integrated campaign road-map.
- Work in partnership with the Head of Marketing, Customer Growth and Retention UK&I to ensure shared campaigns have clear objectives, audiences, ownership, and measures for both prospect acquisition and existing-customer growth.
- Ensure excellence in the delivery of UK&I marketing operations.
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Requirements
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- Significant experience in B2B demand generation, ideally targeting large enterprise accounts in Transport & Mobility, infrastructure, or public sector environments.
- A real track record of building structured acquisition processes that convert into measurable, qualified pipelines.
- Experience managing press agencies and leading PR initiatives.
- Strong knowledge of marketing automation platforms (such as Account Engagement) and CRM systems, with experience of lead scoring, customer journeys, and campaign analytics.
- Strong commercial acumen, with the credibility to build trust with Sales Direction and to challenge and shape offers so they land well in the market.
- Excellent written and verbal English; additional European languages (French) is a plus given the group's structure.
- Solid experience in management.
What We Offer
- A central role in driving lead generation for a growing, multi-country consulting and technology group.
- The opportunity to shape the UK marketing strategy and directly influence business growth.
- Direct exposure to large B2B accounts in the Transport and Mobility sector and to public affairs work that shapes the company's market position.
- A collaborative environment with close partnership across Sales, Corporate Communications, and senior leadership.
- Hybrid working arrangements, with exact base location to be confirmed.
- Competitive salary and benefits package, in line with market standards for the role's scope and seniority.
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