Consumer Electronics
Head of Marketing
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Head of International Marketing | Consumer Electronics
Build the playbook. Connect HQ to Europe. Scale new markets fast.
A fast-growing international consumer electronics brand is looking to appoint a Head of International Marketing to help drive its next phase of European expansion.
With a strong reputation for innovative, high-quality products and ambitious growth plans, the business is rapidly expanding across key international markets. This role will sit at the centre of that growth, acting as the critical link between headquarters and local markets to ensure brand strategy is translated into commercially successful local execution.
Based at the company's Southern headquarters, you will work closely with senior leadership, sales teams and retail partners to build the frameworks, processes and market-entry strategies that support long-term international growth.
The Role
This is a highly strategic role focused on creating the connective tissue between HQ and international markets. You will build the marketing playbook to be scaled out across all new European markets that this brand is launching in to.
You will:
- Act as the bridge between HQ and local European markets, ensuring brand and commercial strategies are executed effectively
- Partner closely with the Head of Sales and international retail partners to ensure local market requirements influence central planning
- Lead localisation and transcreation across Germany, France and future international markets
- Develop scalable ways of working between HQ and local markets, including planning cycles, approval processes, feedback loops and communications
- Create repeatable go-to-market playbooks that can be deployed across new territories
- Build market-entry frameworks covering consumer insights, localisation, channel sequencing and launch strategy
- Establish best-practice processes and documented SOPs that support rapid international expansion
- Ensure brand consistency while maintaining local market relevance
- Support the successful launch of new European markets as the business continues to grow
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What We're Looking For
- Proven experience growing a consumer brand within Germany or France
- Fluent German or French language skills, with experience living and working within the market
- Experience scaling brands internationally and building successful market-entry strategies
- Strong understanding of European retail, consumer behaviour and go-to-market execution
- Ability to balance strategic thinking with hands-on delivery in a fast-paced environment
- Experience building repeatable processes, frameworks and operating models rather than simply delivering campaigns
- Commercially minded with excellent stakeholder management skills
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Highly Desirable:
- Experience within consumer electronics, consumer technology or small domestic appliances
- Start-up or scale-up experience
- Existing network across European retailers, agencies and media partners
- Experience launching and scaling brands across multiple European territories
- Background as an International GM, Country Manager, Head of Germany/France, or European Marketing Lead
Location
This role is based at the company's southern headquarters and requires the successful candidate to be UK-based, working closely with leadership and key decision-makers.
Salary is £90,000 - £120,000 but is flexible for the right candidate.
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