VetPlus
Head of Marketing
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Head of Marketing
Location: Lytham St Annes, Lancashire
About Us
VetPlus is the global leader in veterinary nutraceuticals and part of Tangerine Holdings, a group of innovative businesses dedicated to animal health. Headquartered in Lytham St Annes, we manufacture the majority of our products in our own state-of-the-art facilities and sell our premium brands in more than 50 countries worldwide.
With wholly owned subsidiaries across Europe, North America and Asia, and a growing international footprint, we're looking for an exceptional marketing leader to drive our global marketing strategy and strengthen our position as the industry's leading super premium brand.
The Role
This is an exciting opportunity for an experienced marketing professional to lead VetPlus' global marketing function.
As Head of Marketing, you will be responsible for developing and delivering international marketing strategies that enhance brand visibility, support commercial growth and drive customer engagement across our global markets. You will lead a talented marketing team while working closely with senior commercial stakeholders, subsidiaries and distributor partners worldwide.
Key Responsibilities
Marketing Leadership
- Lead, develop and inspire the global marketing team.
- Drive the delivery of VetPlus' global marketing strategy across international markets.
- Collaborate with subsidiaries and distributors to implement effective local marketing plans.
- Oversee the in-house design team and ensure the delivery of high quality creative assets.
- Establish clear marketing ROI benchmarks and maximise return on investment across all activities.
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Brand & Communications
- Champion global brand consistency across all channels, subsidiaries and distributor networks.
- Oversee the development of marketing literature, toolkits and brand guidelines.
- Partner with the Head of Brand Integrity to maintain and strengthen our global brand position.
- Provide strategic marketing support to key international markets.
Campaigns & Public Relations
- Develop and deliver integrated marketing campaigns across digital, print, social media and PR channels.
- Lead the company's PR and communications strategy in key markets.
- Build relationships with media partners, publications and external agencies.
- Identify opportunities to increase brand awareness, thought leadership and market presence.
Digital Marketing
- Lead the evolution of VetPlus' global digital marketing strategy.
- Work closely with the Digital Marketing Manager to deliver innovative, data-driven campaigns.
- Oversee website development, social media activity and digital communications.
- Drive SEO and Generative Engine Optimisation (GEO) initiatives to maximise online visibility and performance.
Events & Exhibition Management
- Own and manage the annual global events and exhibition programme.
- Ensure all major events are delivered on time, within budget and aligned with commercial objectives.
- Attend key industry events internationally.
- Oversee event marketing communications, lead generation and post-event analysis.
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What We're Looking For
Essential Experience
- Minimum 7 years' experience in a senior marketing leadership role.
- Proven track record developing and delivering successful online and offline marketing strategies.
- Strong leadership and people management experience.
- Experience managing integrated marketing campaigns across multiple channels.
- Excellent communication, presentation and stakeholder management skills.
- Strong commercial awareness and ability to demonstrate marketing ROI.
- Digital marketing expertise with a strong understanding of modern marketing platforms, analytics and performance measurement.
Personal Attributes
We're looking for someone who is:
- A confident and inspirational leader.
- Self-motivated and proactive.
- Adaptable and able to thrive in a fast-paced environment.
- Enthusiastic, collaborative, and passionate about marketing excellence.
- Committed to maintaining the highest professional standards.
Why Join VetPlus?
This is a rare opportunity to take ownership of a global marketing function within a market leading international business. You'll play a pivotal role in shaping the future of one of the most recognised brands in animal health, working alongside senior leadership and influencing commercial success across more than 50 countries worldwide.
Ready to lead the future of global veterinary marketing? Apply today.
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