Allday® | B Corp
Head of Marketing
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Head of Marketing
Location: Dalston, London
Contract: Full-time (3 days HQ, 2 days WFH)
Salary: £70k + bonus (20% of salary)
Equity: You’ll own a slice of Allday!
Reporting to: Founder
WHO WE ARE
Allday Goods is a British kitchen knife company turning plastic waste into products made to last a lifetime. We’re building a brand that believes great kitchen tools should be beautiful, enjoyable to use and genuinely better for the planet.
We care deeply about craft, performance, and doing things properly. We’re ambitious, hands-on, and building something for the long term.
WHO YOU’LL WORK WITH
You’ll work closely with the Founder and the marketing team. This is a collaborative role with real ownership and visibility across the business.
WHAT YOU’LL DO
As Head of Marketing at Allday Goods, you will lead and scale our entire marketing engine. This role sits at the intersection of brand and performance. You will own customer acquisition, retention, creative testing, and marketing strategy - building a system that drives efficient, repeatable growth without compromising what makes the brand special.
You are here to architect the growth machine that helps us become a category defining kitchenware company.
Your responsibilities include:
- Defining and leading the overall marketing and growth strategy across paid, organic, email, partnerships, and emerging channels.
- Owning performance marketing: Meta, Google, Tik Tok - including budget allocation, testing strategy, and scaling.
- Building a rigorous creative testing engine that links brand storytelling to performance outcomes.
- Driving ecommerce optimisation - AOV, bundling, landing pages, messaging.
- Strengthening retention across email and lifecycle marketing.
- Setting clear KPIs across CAC, LTV, AOV, margins, and channel performance.
- Using data to make sharp, fast decisions - and knowing when to trust instinct.
- Managing and developing the marketing team.
- Managing agencies - ad spend and email.
- Working closely with the founder to translate brand vision into high-performing campaigns.
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A typical day might include reviewing paid performance and re-forecasting spend, aligning with creative on new ad concepts, refining launch strategy for a product drop, analysing cohort data, and mapping the next major growth lever to test.
WHO YOU ARE
This role is for someone genuinely exceptional at modern consumer marketing.
You are likely someone who:
- Have scaled a DTC consumer brand significantly through paid and owned channels.
- Have deep, hands-on expertise in both organic and performance marketing - you understand the mechanics, not just the reporting.
- Think in terms of CAC, LTV, AOV, Conversion.
- Understand how brand and performance work together (and how they break when misaligned).
- Are both strategic and executional - you can build the plan and implement it.
- Are comfortable managing meaningful budgets responsibly.
- Thrive in high-autonomy, fast-moving environments.
- Are commercially aware, but marketing-led.
- Are ambitious and want to build something category-defining.
You’re excited by the idea of taking a strong brand with huge potential and building the marketing function that unlocks its next stage of growth.
LIFE AT ALLDAY
Regardless of experience, alignment with Allday Goods’ values is essential. Our success and distinctiveness are built on the quality, drive, and mindset of our people.
At every stage of their career, an Allday Gooder is:
- Curious about food, craft, and sustainability, actively engaged and constantly looking to deepen their understanding.
- Positive and up-beat, with a willingness to get stuck in.
- Highly motivated and ambitious, energised by challenges and relentless in solving them.
- Self-directed with a strong work ethic, able to manage their own time, priorities, and standards without close supervision.
- Creative and entrepreneurial, bringing fresh ideas while respecting craft and quality.
- Proud and accountable, taking ownership of their work and the outcomes it creates.
- Collaborative team players, sharing wins and tackling problems together.
- Eye for detail, sweating over the small stuff!
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WHAT YOU’LL GET
- Employee ownership plan - you’ll own a slice of Allday. Nobody wins unless everybody wins!
- Bonus - 20% of your salary if targets are hit.
- Holiday - 26 days per year, plus a day off for your birthday!
- Pension - 5% employer pension contribution, with an ethical pension provider.
- Private Health Care - with Aviva
- Training and Development – We're committed to the development of our team. We have an agile goal setting process with clear lines for progression.
- Weekly PT gym class (optional!)
- Free kitchen knives, cutlery and other goods
Allday Goods is committed to providing equality of opportunity both in employment and access to our programmes, events and activities. This means that: For all job opportunities and progression, job applicants and employees will receive equal treatment regardless of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex, and sexual orientation.
The above equally applies to access to development and training opportunities.
All programmes will be designed to be actively inclusive and accessible to all people.
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