Michael Page
Head of Marketing
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Head of Marketing
As the Head of Marketing, you'll lead the marketing strategy for a long-standing organisation in central Manchester with over 100+ employees. The role will be responsible for driving brand awareness and customer engagement. This role involves overseeing campaigns, managing a team, and ensuring marketing efforts align with business objectives to deliver measurable results.
Client Details
Our client is a long-standing, purpose-led organisation focused on delivering meaningful value to its members rather than shareholders. Operating across both the not-for-profit and financial services sectors, they are looking for a Head of Marketing to lead an established team and drive the next phase of brand, digital and membership growth.
Description
The key responsibilities for the Head of Marketing will include:
- Develop and execute a comprehensive marketing strategy aligned with the company's goals.
- Oversee and manage all marketing campaigns, ensuring they meet targets and deliver results.
- Lead and inspire the marketing team, fostering collaboration and professional development.
- Analyse market trends and competitor activity to identify opportunities for growth.
- Manage the marketing budget, ensuring effective allocation of resources.
- Collaborate with other departments to ensure brand consistency and alignment with company objectives.
- Oversee digital marketing efforts, including social media, email campaigns, and website content.
- Track and report on the performance of marketing initiatives, using data to refine strategies.
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Profile
A successful Head of Marketing should have the below experience:
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5+ years experience in a Marketing leadership role, ideally at 'Head of Marketing' level.
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Team leadership experience - this role will inherit an experienced team of 6.
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A strong understanding of marketing principles, strategies, and analytics.
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Transferable industry backgrounds may include regulated industries, charities, public sector or not-for-profit bodies.
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Experience in modernising marketing practices, including utilising automation + CRM systems.
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Exceptional stakeholder management + communication skills.
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Experience in developing and managing successful marketing campaigns.
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A results-oriented mindset with a focus on achieving business objectives.
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Applicants should also be comfortable working in a wholly on-site based role
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Job Offer
On offer for the successful Head of Marketing:
- Basic salary of up to £70,000, dependent on the level of experience.
- City Centre office location in Manchester.
- Opportunity to join a well-established organisation, providing great job security.
Please note, this role will not offer hybrid working, and will be 5 days a week on-site in Manchester
Desired Skills and Experience
A successful Head of Marketing should have the below experience:
-
5+ years experience in a Marketing leadership role, ideally at 'Head of Marketing' level.
-
Team leadership experience - this role will inherit an experienced team of 6.
-
A strong understanding of marketing principles, strategies, and analytics.
-
Transferable industry backgrounds may include regulated industries, charities, public sector or not-for-profit bodies.
-
Experience in modernising marketing practices, including utilising automation + CRM systems.
-
Exceptional stakeholder management + communication skills.
-
Experience in developing and managing successful marketing campaigns.
-
A results-oriented mindset with a focus on achieving business objectives.
-
Comfortable working in a wholly on-site based role
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