Vagabond Wines
Head of Marketing
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About the Role
The Head of Marketing is responsible for leading the marketing strategy for Vagabond Wines, driving brand awareness, footfall, digital performance, and direct-to-consumer growth across all channels.
This role owns the full marketing mix, including CRM, web, digital, performance, data, and insight and leads the trade planning process to ensure marketing activity supports commercial performance across bars, winery, and DTC.
The Head of Marketing will manage and develop the marketing team, oversee budget allocation, and ensure all activity delivers measurable commercial impact while protecting and evolving the Vagabond brand.
Health & Safety Purpose: To work closely with the business to ensure health and safety systems and practices are adhered to throughout the venues through correct training and monitoring.
Job Specifics
- Contract Type: Permanent
- Location: London HQ
- Working Pattern: On-site with hybrid flexibility (up to 1 day per week remote)
- Reporting To: Managing Director
Key Responsibilities
- Strategy & Growth: Develop and execute the annual marketing strategy to drive footfall, venue bookings, and revenue across Vagabond’s bars, winery, and DTC channels.
- Digital & CRM Strategy: Lead our digital ecosystem—including our CRM (Ometria), web platforms, and booking journeys—to grow acquisition, retention, and customer lifetime value.
- Campaign & Brand Management: Oversee the 12-month marketing calendar, launching major brand moments, venue openings, agency management, and high-impact partnerships.
- Commercial & Trade Planning: Manage the annual marketing budget and partner cross-functionally with Operations, Buying, and Finance to ensure measurable ROI.
- Leadership & Insights: Mentor and build a high-performing marketing team while using KPIs and post-campaign analysis to continually test, learn, and optimize performance.
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What We’re Looking For
- Proven senior marketing leadership experience in hospitality, retail, or fast-paced consumer environments.
- Strong CRM (Ometria or equivalent) and web/digital marketing expertise.
- Commercially focused mindset with experience managing marketing budgets and trade planning.
- Exceptional stakeholder management skills and a data-driven approach to decision-making.
What’s in it for you
- Wine & Perk Perks: 50% off everything across all Vagabond venues, plus a 20% discount at Majestic Wine to keep your cellar stocked.
- Jet-Setting & Learning: Overseas wine trips to source and sample, plus training and development coming out your ears.
- The Good Life: A comprehensive benefits package featuring discounted holidays, half-price cinema tickets, shopping perks, and gym memberships.
- Shift Fuel: Free meals whenever you're working on-site (because no one builds an empire on an empty stomach).
- Work-Life Balance: Flexible working hours, an extra paid Volunteer Day Off to support a cause you care about, and an Employee Assistance Programme to back you up.
- Growth & Recognition: A competitive salary, a clear path to progress your career as we scale, cash referral bonuses, Long Service Awards, and a proper birthday treat on us.
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Who Are We?
We're Vagabond. We do things differently. No wine snobbery. No food flabbergastery. Just lots of people-level-uppery. We’re an award-winning, high-fiving, people-loving, training-leading, tech-embracing wine bar with a buzzing atmosphere where our teams shine brighter than a leprechauns butt cheeks.
We offer over 100 delicious wines by the glass, ready for tasting and exploring through our futuristic wine dispensers. Pair that with our seasonal sharing menu and our very own, very cool, urban winery (where we make English wines that’ll knock your nans wig off), and you've got the perfect place to work and play.
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