Account-Based Marketing

• Develop and execute targeted ABM strategies across a defined list of high-value accounts.
• Develop detailed Ideal Customer Profiles (ICPs) and buyer personas.
• Identify key decision-makers and influencers within target organisations.
• Create personalised campaigns, content and messaging tailored to specific accounts and buyer groups.
• Work closely with Sales to coordinate account-based activity and convert target accounts into opportunities.
• Use customer and market intelligence to identify new opportunities within existing and target accounts.

Events, Industry Engagement & Thought Leadership

• Own the marketing strategy for conferences, exhibitions and industry events.
• Identify the events and industry communities that offer the strongest opportunities for brand exposure, relationship building and lead generation.
• Develop pre-, during- and post-event campaigns to maximise ROI.
• Build relationships with relevant industry groups, associations, councils and customer communities.
• Develop thought leadership campaigns that strengthen the company's position within its specialist market.
• Work alongside external PR partners to develop and execute effective PR campaigns.

Analytics & Performance

• Define and monitor marketing KPIs across the full customer journey.
• Analyse campaign performance, lead quality and marketing contribution to pipeline.
• Use data and customer insight to continually optimise marketing investment and activity.
• Monitor customer trends and identify new opportunities for growth.
• Track industry trends, competitor activity and changes within the market.
• Provide clear reporting, insights and recommendations to senior leadership.

What We're Looking For

• Proven experience in a senior B2B marketing role, ideally within SaaS, technology or another complex/technical environment.
• Experience working within a niche or highly specialised market with a clearly defined TAM.
• Strong product marketing experience, including positioning, messaging, go-to-market and sales enablement.
• A proven track record of generating qualified B2B leads and sales pipeline through marketing.
• Experience developing and executing Account-Based Marketing (ABM) strategies.
• Strong understanding of digital marketing, content, SEO/SEM, email and marketing automation.
• Experience managing conferences, exhibitions and industry events as part of a wider demand-generation strategy.
• Highly analytical and comfortable using data to inform marketing decisions.
• Able to understand complex products and translate technical concepts into compelling commercial messaging.
• Excellent communication and stakeholder-management skills.
• Comfortable working closely with senior Sales and Product leaders.
• Experience working in a start-up or scale-up environment is highly desirable.
• Experience within aviation, transportation, travel, infrastructure or another specialist B2B industry would be advantageous, but is not essential.

The Person

We're looking for someone who is:

• Strategic but hands-on – able to develop the vision and execute it.
• Commercially focused – understands how marketing contributes to revenue and pipeline.
• Data-driven – uses performance data and customer insight to guide decisions.
• Technically curious – able to quickly understand complex SaaS products and markets.
• Customer focused – genuinely interested in understanding buyers and their challenges.
• Creative and persuasive – able to develop messaging that cuts through in a specialist market.
• Collaborative – comfortable working cross-functionally with Sales, Product and senior leadership.
• Entrepreneurial – comfortable building and improving processes within a growing business.
• Confident and credible – able to represent the company with senior customers, partners and industry stakeholders.

Why Join?

• Join a high-growth B2B SaaS and technology business operating within an exciting and evolving global industry.
• Take ownership of the marketing function and have a direct influence on commercial strategy.
• Work closely with senior Sales and Product leadership.
• Help shape the positioning and growth strategy of an innovative technology platform.
• Build and develop the marketing function within a scaling business.
• Work within a highly specialised market where strong marketing can have a significant commercial impact.
• Opportunity to work with an international customer base and contribute to global growth.