PaidSync.ai
Head of Marketing
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Company Description
PaidSync.ai is an AI-powered ad management platform that centralizes the entire paid media stack across major channels such as Google, Meta, LinkedIn, TikTok, Microsoft, Snapchat, Pinterest, Reddit, X, and OpenAI Ads. Instead of learning a new tool, users manage campaigns through simple conversation via ChatGPT, Claude, Gemini, or the PaidSync dashboard, allowing PaidSync to execute their instructions. The platform connects key measurement tools, including Google Analytics 4, Google Tag Manager, Google Search Console, and Google Merchant Center, so targeting, tracking, and reporting work together seamlessly. PaidSync enables users to launch and optimize campaigns, control ad spend, set up conversion tracking, manage Shopping feeds, and create cross-channel reports, all with full transparency and approval for every change.
Built by Ahmed Ashraf, a Google Premier Partner in the top 3% globally with over $500M in managed ad spend, PaidSync is a verified Google Partner, Meta Business Partner, LinkedIn Marketing Partner, and TikTok Marketing Partner.
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Role Description
The Head of Marketing at PaidSync.ai is a full-time remote role responsible for leading the overall marketing strategy, brand positioning, and demand generation efforts across multiple channels. This role oversees the development and execution of integrated marketing plans, including digital campaigns, product marketing initiatives, and content programs that drive awareness, adoption, and revenue growth.
Day-to-day responsibilities include:
- Managing marketing operations
- Guiding market research and customer insights
- Coordinating with sales and product teams to align go-to-market efforts
- Optimizing performance based on data-driven analysis
The Head of Marketing will:
- Build and mentor a marketing team
- Manage agency and partner relationships
- Ensure consistent messaging across public relations, social media, events, and thought leadership
This role also involves:
- Establishing KPIs
- Tracking campaign performance
- Iterating on strategies to support sustainable growth for PaidSync.ai
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Qualifications
- Strong skills in Market Planning and Marketing Management, with experience developing and executing multi-channel marketing strategies.
- Proficiency in Market Research, including gathering customer insights, competitive analysis, and translating data into actionable marketing decisions.
- Background in Sales collaboration, with the ability to align marketing initiatives to pipeline goals and revenue targets.
- Experience in Public Relations, including media outreach, brand storytelling, and managing company visibility across press and social channels.
- Proven leadership experience in a senior marketing role, ideally within SaaS, adtech, or AI-driven products.
- Demonstrated ability to build and scale marketing teams, manage budgets, and oversee external vendors or agencies.
- Strong analytical skills, familiarity with marketing analytics tools, and comfort working with performance data and attribution models.
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