Auxato
Head of Marketing
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Salary: £70,000 - £78,000 + benefits and bonus
Location: Leicestershire
Onsite
A leading B2B manufacturer is looking for a Head of Marketing to take ownership of both brand/commercial marketing and the product marketing function.
The Role
This is a hands-on leadership position covering the full marketing and product remit, from go-to-market strategy and demand generation through to product positioning, launches, and lifecycle management for a tangible, manufactured product line. You'll work closely with Sales, Engineering/R&D, and Operations to ensure the product story, specifications, and positioning are grounded in real, tangible product knowledge, not abstracted service messaging.
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Key Responsibilities
- Own marketing strategy and execution across digital, trade, and channel marketing
- Lead product marketing: positioning, launches, technical content, and competitive intelligence for physical SKUs/product lines
- Work directly with Engineering/Product Development on new product introductions
- Manage pricing and range architecture input from a commercial marketing perspective
- Build out trade show, distributor, and specifier marketing programmes
- Manage and develop a small marketing team
What We're Looking For
Essential: proven marketing and product experience with physical, manufactured products - this is not a fit for candidates from a purely services, SaaS, or intangible-product background. Applicants need to have marketed something that is designed, engineered, or made.
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- Track record owning product marketing/product management for a physical range; specs, SKUs, technical differentiation, channel positioning
- Comfortable working cross-functionally with Engineering, Ops, and Sales
- Strong commercial and strategic marketing capability, not just brand/comms
- Team leadership experience
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