Unibail-Rodamco-Westfield
Head of Marketing
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Want to be part of something people experience every day?
We’re looking for a Head of UK Marketing to lead marketing across our UK Westfield retail destinations.
This is a great opportunity to play a highly visible leadership role in shaping the customer experience at some of the UK’s most iconic retail and lifestyle destinations, including Westfield London and Westfield Stratford City.
You’ll be close to the action, working with Centre Management, Asset Management, Leasing, Operations, RISE, Group Marketing, and external partners to bring campaigns, events, partnerships, and placemaking activity to life across the UK portfolio.
If you enjoy leading teams, influencing senior stakeholders, building strong partnerships, and delivering marketing activity that has real commercial and customer impact, we’d love to hear from you.
Why this role matters
As Head of UK Marketing, you’ll be responsible for translating the Group Marketing strategy into meaningful, locally relevant marketing plans across our UK assets.
You’ll play a key role in aligning UK priorities with wider Group Marketing objectives, ensuring our brand, digital, social, CRM, loyalty, media, events, and partnership activity all work together to support asset performance, customer engagement, and commercial growth.
This is a senior leadership role with broad visibility across the business. You’ll be the key marketing partner for the UK, representing local market needs within Group planning while also ensuring UK activity is delivered in line with Group strategy, governance, and brand standards.
You’ll also lead and develop a talented UK Marketing team, helping create a culture of creativity, collaboration, accountability, and continuous improvement.
What you’ll be getting involved in
No two days will look the same, but you’ll spend your time:
- Leading the development and delivery of marketing strategies across the UK portfolio, working closely with local Marketing Managers and asset teams
- Acting as the key link between UK and Group Marketing, ensuring Group campaigns, digital priorities, content, events, and media strategies are successfully localized and delivered
- Overseeing annual marketing plans across campaigns, customer content, events, placemaking, and brand activity to support agreed commercial, customer, and asset objectives
- Partnering with Group Marketing on media strategy, investment planning, and execution in the UK market
- Managing marketing budgets, ensuring spend is planned, tracked, and measured effectively
- Leading the UK Social team and agency partners to deliver a strong UK social media strategy aligned to Group standards and wider digital priorities
- Setting the strategic direction for events, experiential activity, placemaking, and cultural moments across the UK portfolio
- Using customer insight, market intelligence, and performance data to identify opportunities, improve activity, and support decision-making
- Supporting Leasing teams with destination, retailer, and market-facing materials that help drive commercial conversations
- Building strong relationships with internal stakeholders, including Centre Management, Asset Management, Leasing, Operations, RISE, and Group teams
- Overseeing marketing, creative, media, social, and research agency relationships to ensure high-quality delivery and value
- Representing Westfield externally, building relationships with brands, cultural organizations, media partners, industry bodies, and other key partners
- Identifying and developing strategic brand and commercial partnerships that increase awareness, customer engagement, and commercial value
- Monitoring performance across brand, visitation, engagement, digital, CRM, campaign, and commercial KPIs, driving continuous improvement across the portfolio
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What we’re looking for
We’re not looking for someone who ticks every single box. What matters most is that you bring the right leadership experience, commercial mindset, and energy to make a real impact.
You’ll enjoy this role if you:
- Have strong senior marketing experience, ideally gained in a retail, destination, lifestyle, property, hospitality, entertainment, or consumer-facing environment
- Are confident translating wider business or Group strategy into clear, practical, and locally relevant marketing plans
- Have experience leading high-performing marketing teams and creating an environment where people can do their best work
- Are comfortable working with senior stakeholders and influencing across different teams, priorities, and markets
- Can balance creative thinking with commercial outcomes, operational delivery, and performance measurement
- Have experience developing and delivering customer-led campaigns, events, content, social, and partnership activity
- Understand how brand, digital, CRM, loyalty, social, media, and experiential activity work together to create customer impact
- Are commercially aware, customer-focused, and interested in the wider retail, consumer, and cultural landscape
- Enjoy building partnerships and spotting opportunities that bring brands, retailers, and customers together
- Communicate clearly, build trust quickly, and know how to bring people with you
- Are motivated by leading from the front, solving problems, and making things happen
It would be great if you also bring:
- Experience of media planning/buying or working closely with media agencies
- A strong external network across brands, culture, music, media, retail, or entertainment
- Experience managing agency partners and external suppliers
- Experience working in a matrixed or international organization
- A strong understanding of customer insight, segmentation, research, and performance data
Who are we?
At Unibail-Rodamco-Westfield, we create and operate some of the most recognized retail, lifestyle, and mixed-use destinations across Europe and the United States.
Our purpose is to Reinvent Being Together - creating places where people come together to shop, work, socialize, discover, and experience something memorable.
In Northern Europe, our portfolio spans the UK, the Netherlands, Denmark, and Sweden, including destinations such as Westfield London, Westfield Stratford City, Westfield Mall of the Netherlands, and Stadshart Amstelveen.
Behind those destinations are talented teams who care deeply about creating great experiences, supporting local communities, and shaping the future of urban places.
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Why work with us?
We want people to build careers here, not just do jobs.
At URW, you'll have access to learning, development, and growth opportunities that help you build your skills, confidence, and career. Whether that's through technical training, leadership development, internal mobility, or international exposure, we encourage people to keep learning and growing.
Our culture centers around supporting our people to succeed. With diverse roles, projects, and opportunities across our Northern Europe region, you'll have the chance to broaden your experience, develop new skills, and build a career that's uniquely your own.
Alongside a competitive salary, we offer a range of benefits designed to support your wellbeing, development, and work-life balance. Depending on your location, these may include:
- Bonus schemes and pension plans
- Health and wellbeing support
- Medical and dental options (where applicable)
- Learning and development programmes
- Internal mobility and international career opportunities
- Flexible and hybrid working arrangements
- Generous holiday allowances
- Employee wellbeing initiatives and mental health support
Depending on your location within Northern Europe, additional local benefits may include extended annual leave, wellbeing allowances, meal allowances, and commuting support.
No matter where you're based, you'll be joining a business that is passionate about helping people grow, develop, and make a meaningful impact.
At URW, we don't believe in limiting people to one path. We encourage our employees to explore new opportunities, gain exposure to different functions, and build broad, rewarding careers across our business.
Want to know more about what it's like working at URW? Visit our careers site: Life at URW
The kind of people who thrive here
Our values shape how we work together every day:
- Passion - You care about what you do and bring energy to your work.
- Act as One - You collaborate, share knowledge, and support others.
- Curiosity - You ask questions, challenge the status quo, and look for better ways forward.
- Excellence with Impact - You focus on doing great work that makes a real difference.
A place to belong
We’re proud to be an equal opportunities employer, and we welcome applications from people with different backgrounds, perspectives, and experiences.
We evaluate applications fairly and without discrimination based on disability, age, gender, origin, religion, sexual orientation, or any other legally protected characteristic.
If you need any adjustments during the recruitment process, please let us know so we can support you.
As part of our commitment to maintaining a safe and trustworthy working environment, we carry out relevant pre-employment checks before someone joins us. These may include identity verification, employment history, and criminal record screening, in line with applicable laws and regulations.
Interested?
If this sounds like the kind of opportunity you’d enjoy, we’d love to hear from you. Apply today and join a team that’s helping shape places, experiences, and communities across Northern Europe.
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