Lagardère Travel Retail
Head of Marketing - Retail
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Exciting new opportunity in travel retail, supporting a fast-paced retail and food service business, where every day brings new opportunities to grow and make an impact!
Job Purpose
The Head of Marketing is responsible for leading and shaping the marketing strategy for Lagardère Travel Retail UK & Ireland, driving commercial growth, strengthening our market-leading position and enhancing customer engagement across our expanding retail portfolio.
As the senior marketing leader for the UK & Ireland business, you will develop and execute integrated B2B and B2C marketing strategies that support commercial objectives, strengthen key relationships with airports, landlords and brand partners, and deliver measurable business performance. This is a strategic leadership role focused on direction-setting, relationship building and ensuring marketing drives commercial outcomes across the business.
Working closely with the UK Executive team and global marketing teams in Paris, you will ensure marketing is positioned as a key commercial growth driver while building a high-performing marketing function capable of supporting the business as it expands.
Benefits
- Bonus – Earn a performance-based bonus on top of your salary
- 25 days holiday – Plus bank holidays, with the opportunity to buy or sell up to 5 days to suit your needs
- Up to 25% in-store discount
- Cash Plan – Claim back everyday health costs like dental, optical, and physio.
- Pension – We’ll top up your future with up to 5% monthly contribution to your pension pot.
- Life assurance – Protection for your loved ones with 4x your base salary in life cover, just in case.
Key Responsibilities
Strategic Leadership & Direction
- Develop and own the UK & Ireland marketing strategy aligned with wider commercial and business objectives; communicate strategy clearly to internal and external stakeholders
- Lead the evolution of the Lagardère Travel Retail brand across the UK & Ireland portfolio; define brand positioning and ensure consistent execution across touchpoints
- Set strategic priorities for the marketing function; define annual marketing objectives, KPIs and investment focus areas
- Identify emerging opportunities in marketing, technology and consumer trends to maintain competitive advantage and inform investment decisions
- Challenge and improve marketing effectiveness; establish reporting frameworks to measure marketing ROI, commercial impact and customer outcomes
Commercial Partnership & Growth
- Act as senior marketing advisor to the Commercial Director and Executive Leadership team on business development, tender submissions and contract renewals
- Build and maintain strategic relationships with key airports, landlords and global brand partners; represent UK business as trusted marketing partner
- Shape marketing propositions that strengthen partnerships and create competitive advantage in new business opportunities
- Partner with Commercial, Buying, Operations and Finance to ensure marketing strategy supports revenue growth, customer acquisition and profitability across all business lines
- Collaborate with global teams in Paris to leverage best practice, innovation and global campaigns while tailoring for UK & Ireland market
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Brand & Customer Strategy
- Lead strategy development for integrated marketing across Retail, Duty Free and Foodservice; ensure customer insight informs all strategic decisions
- Oversee digital marketing strategy, CRM roadmap, content strategy, social media and website performance; approve major digital initiatives
- Set brand standards for all customer touchpoints; establish governance to ensure premium execution and brand consistency
- Approve all major marketing initiatives including new store openings, refurbishments, brand activations and seasonal campaigns
- Drive data-led decision-making culture; champion customer insight and analytics as foundation for strategy
Corporate Communications & External Relations
- Lead corporate communications for the UK & Ireland business; own internal and external messaging
- Oversee corporate website, LinkedIn and corporate leadership
- Manage media relations and press releases; build media relationships for leadership opportunities
- Support executive communications and key business announcements
Leadership, Capability & Team Development
- Lead and develop the UK marketing team (Marketing Manager and Marketing Executive); create high-performing, collaborative culture
- Set clear objectives, performance measures and development plans for direct reports; provide coaching and mentoring
- Build marketing capability across the organisation through cross-functional collaboration and knowledge sharing
- Identify resource and capability gaps as the business grows; make recruitment and development recommendations
- Model commercial mindset and strategic thinking across all decisions
Budget, Governance & Performance
- Own annual marketing budget and investment strategy; allocate resources to maximise commercial return and brand impact
- Establish governance and approval processes for marketing activities; ensure compliance with brand standards and legal requirements
- Monitor overall marketing performance against KPIs; review campaign effectiveness and ROI
- Supplier and agency oversight; select and manage strategic agency relationships; establish performance standards
Skills & Experience
Essential
- Significant experience (7+ years) in a senior marketing leadership role within retail, travel retail, hospitality or customer-focused business
- Proven track record of developing and owning marketing strategy that drives measurable commercial growth
- Strategic thinking with strong commercial acumen; ability to translate customer insight and market trends into business growth opportunities
- Experience managing and developing marketing teams; track record of building high-performing functions
- Strong stakeholder and relationship management skills with confidence to influence senior leaders, external partners and Board-level executives
- Experience managing agency partnerships and marketing budgets of significant scale (£500k+)
- Strong analytical skills with ability to measure marketing performance, ROI and business impact
- Experience supporting business development, tender submissions or new market entry
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Desirable
- Travel retail or airport/hospitality sector experience
- Experience in matrix or international organisations
- MBA or postgraduate marketing qualification
- Direct experience launching and scaling brands in competitive markets
Our company
One of the two divisions of the Lagardère group, Lagardère Travel Retail is a pioneering global leader in the travel retail industry and the only operator to have established a comprehensive and world-recognised leadership across multiple business activities.
Cumulating more than 170 years of experience in travel retail since the opening of the first bookstore in 1852 at Paris Gare de Lyon, we deliver new experiences for travelers every day.
Operating over 5,000 stores across Travel Essentials, Duty Free & Fashion and Foodservice in airports, railway stations and other concessions in 42 countries worldwide, we generated €5.2bn sales in 2022.
At Lagardère Travel Retail we believe an inclusive and diverse culture can help businesses and people thrive. We are committed to creating a work environment where our people can fulfil their potential and be themselves and to support each and every one of them in achieving their ambitions. We welcome and consider all applicants regardless of their background and can ensure all candidates will receive a fair and equal treatment.
Our values: Can you feel the HEAT? Whatever role you deliver for Lagardère Travel Retail, part of your responsibility is to represent and uphold our company values every day:
- HONESTY – Working ethically | Fostering a culture of openness | Treating each other fairly | Being considerate
- EXCELLENCE – Delivering first class customer service | Upholding high store standards | Showcasing prestigious brands
- ACCOUNTABILITY - Know our role | Taking ownership | Making decisions | Deliver on our commitments to our partners, our customers, our suppliers & to each other
- TEAM SPIRIT – Working together as one team | Supporting each other | Being active partners in our wider communities
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