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Head of Marketing (SEO, AI Search & Growth)
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Remote (Global)
Full-Time | Permanent
Executive Leadership Opportunity
Build the Marketing Function. Drive the Growth Strategy.
We're partnering confidentially with a fast-growing, digital-first professional services company seeking an experienced Head of Marketing to lead its global marketing function.
This is a rare opportunity to build, own, and execute the marketing strategy for a highly respected international business operating in a complex, trust-driven industry. Reporting directly to the CEO, you'll have full ownership of brand strategy, SEO, AI search, content operations, paid acquisition, PR, conversion optimization, and marketing performance.
This is not a role for someone who wants to manage agencies from a distance. We're looking for a builder—someone who enjoys creating systems, scaling growth, leveraging AI, and delivering measurable business results.
Why Join?
- Report directly to the CEO with full ownership of the marketing function
- Build and execute global marketing strategy with significant autonomy
- Lead SEO, AI Search (AEO), content, paid media, PR, and growth initiatives
- Shape the future of a high-growth, digital-first organization
- Fully remote with the flexibility to work from anywhere
- Lean, entrepreneurial environment where decisions are made quickly
- Opportunity to build scalable marketing systems using AI and automation
- Competitive executive compensation with performance incentives
What You'll Be Doing
Marketing Strategy & Leadership
- Develop and execute the company's global marketing strategy
- Own brand positioning, messaging, and market awareness
- Partner directly with executive leadership to support business growth
- Build scalable marketing processes and performance frameworks
- Manage the marketing budget with a strong focus on ROI and revenue growth
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SEO, AI Search & Organic Growth
- Lead SEO and Answer Engine Optimization (AEO) strategy
- Build content architecture optimized for both traditional and AI-powered search
- Increase organic visibility, authority, and qualified lead generation
- Monitor search performance, AI citations, rankings, and conversion metrics
- Stay ahead of emerging AI and search technologies
Content & Brand Authority
- Lead content strategy across digital channels including blogs, email, social media, video, and resource libraries
- Build AI-assisted content workflows that improve quality and efficiency
- Establish the company as a recognized thought leader within its industry
- Drive PR and earned media opportunities
- Ensure all content reflects technical accuracy, credibility, and trust
Performance Marketing & Analytics
- Own paid acquisition strategy across Google Ads and other digital channels
- Optimize conversion rates and customer acquisition costs
- Develop attribution models linking marketing performance to revenue
- Lead lifecycle marketing initiatives to improve retention and customer value
- Report marketing performance and strategic recommendations directly to the CEO
What We're Looking For
Required
- 10+ years of progressive marketing experience
- 3-5+ years leading marketing within a high-growth digital business
- Proven experience building and scaling marketing functions
- Deep expertise in SEO, AI Search (AEO), content strategy, and organic growth
- Strong paid media and digital acquisition experience
- Experience implementing AI-enabled content operations
- Expertise in marketing analytics, attribution, and performance reporting
- Exceptional written communication and storytelling abilities
- Experience working directly with executive leadership
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Preferred
- Experience in financial services, fintech, legal, insurance, tax, or other trust-based professional services
- PR and earned media experience
- SaaS or subscription-based business experience
- Global B2C or B2B marketing experience
- Experience leading fully remote teams
Ideal Backgrounds
Candidates from the following industries are encouraged to apply:
- FinTech
- Financial Services
- Legal Technology
- Professional Services
- SaaS
- InsurTech
- Tax & Accounting
- Digital Consumer Services
Who Will Thrive Here?
You'll be successful in this role if you:
- Think like an owner and enjoy building from the ground up
- Balance strategic vision with hands-on execution
- Make decisions based on data and measurable business outcomes
- Embrace AI, innovation, and continuous experimentation
- Enjoy working in entrepreneurial environments with minimal bureaucracy
- Thrive when given autonomy, accountability, and the opportunity to create meaningful impact
Apply Today
If you're an experienced marketing leader looking to build, scale, and lead the marketing function for a fast-growing digital business, we'd welcome a confidential conversation.
Apply today to learn more.
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