MADE Careers
Head of Marketing
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MADE Careers is partnering with a globally recognised architecture, urbanism and design practice to hire a Head of Marketing, joining the senior team at an exciting point in the continued growth of its UK business.
This is a senior strategic role sitting across marketing, communications, business development and work winning, helping shape how the practice goes to market, builds its profile and ultimately wins new work.
Working closely with the UK leadership team, you'll bring together market insight, communications and bid strategy to ensure marketing activity is commercially focused and aligned with the wider ambitions of the business.
We're looking for someone who understands that great marketing within architecture is about far more than communications. You'll have the commercial awareness to understand where opportunities are coming from, the confidence to challenge and advise senior leaders and the experience to turn business priorities into a clear and effective marketing strategy.
The Role
As Head of Marketing, you'll have strategic oversight of the UK marketing function, working closely with senior leadership, sector leads and the wider Marketing and Business Development teams.
You'll help identify where the practice should be focusing its efforts, strengthen its position within key markets and ensure bids, campaigns, communications and client engagement are working together to support growth.
A key part of the role will be work winning strategy. You'll bring insight and structure to major opportunities, working with senior teams to develop the right approach, messaging and positioning long before a bid reaches submission stage.
Alongside this, you'll lead and develop the marketing team, ensuring strong day to day delivery while keeping the function focused on the bigger commercial picture.
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Responsibilities
- Lead the UK marketing strategy in line with wider business and growth objectives
- Work closely with senior leadership and sector leads to identify priorities, opportunities and target markets
- Provide strategic oversight across marketing, communications, bids and work winning
- Lead the marketing approach to major bids and new business opportunities, helping develop clear win strategies
- Use market and client insight to inform business development activity and strengthen the practice's position
- Develop campaigns and initiatives that support key sectors, clients and growth priorities
- Oversee the practice's external profile, content and wider marketing communications
- Build strong relationships with senior stakeholders across the business and act as a trusted strategic adviser
- Lead, mentor and develop the Marketing team
- Work closely with Business Development to ensure marketing activity directly supports client engagement and new business
- Review marketing performance and continually improve how the practice approaches opportunities and measures success
- Represent the practice confidently within the wider architecture, property and built environment community
Requirements
- Significant senior level marketing experience, ideally within architecture, design, property or the wider built environment
- A strong understanding of marketing, communications, bids and business development, rather than a background focused solely on communications
- Proven experience developing and delivering marketing strategies that support commercial growth
- Strong understanding of work winning and the ability to contribute meaningfully to bid and pursuit strategy
- Commercially minded with a strong understanding of clients, markets and new business opportunities
- Confident advising Directors and senior leadership and able to challenge thinking where appropriate
- Strong writing, messaging and communication skills
- Experience leading and developing high performing marketing teams
- Excellent stakeholder management with the ability to build relationships across a complex international business
- Strategic and forward thinking while remaining comfortable getting involved when needed
- Strong understanding of the architecture and built environment market would be highly advantageous
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Benefits
- Join a globally recognised architecture, urbanism and design practice
- Senior strategic position with genuine influence across the UK business
- Work directly with senior leadership and sector leads
- Broad remit spanning marketing, communications, business development and work winning
- Lead and develop an established Marketing team
- Employee owned business with a collaborative culture
- Hybrid working
- Competitive senior level salary and comprehensive benefits package
Why This Role
This is a brilliant opportunity for a senior marketer who wants to sit closer to the commercial direction of a business.
Rather than leading a traditional communications function, you'll have oversight across marketing, bids and business development, working directly with senior leadership to understand where the practice wants to grow and developing the strategy to help get it there.
For someone who understands the architecture and built environment market and knows how to combine brand, relationships, market insight and win strategy, it's an opportunity to have genuine influence within a major international practice.
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