Iconic Resourcing
Head of Marketing
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Iconic Resourcing is delighted to be leading a retained and confidential search for a Head of Marketing to join an ambitious, established consumer business with a growing footprint across the UK.
The business has grown successfully since inception, with marketing evolving organically alongside that growth. There is an established brand, a loyal customer base and significant opportunity ahead, but there is now a need to bring greater strategic focus, structure and commercial thinking to the marketing function. This appointment will play an important role in the next phase of the business. The Head of Marketing will have the opportunity to shape the marketing strategy, strengthen the brand, develop a deeper understanding of the customer and create a more structured approach to engagement, retention and growth.
With the backing of an ambitious leadership team and genuine appetite for investment and new ideas, there is considerable scope for the successful person to make their mark.
Role
As Head of Marketing, you will take ownership of the marketing strategy and its execution across a multi-site UK business. The remit is broad, covering brand, digital, CRM, customer experience, content and commercial marketing. You will review the current approach, understand what is working well and where the greatest opportunities lie, and develop a clear marketing strategy aligned to the wider growth plans of the business.
A key part of the role will be bringing greater structure and consistency to marketing, alongside improving how customer insight and performance data are used to inform activity and investment. You will work closely with the senior leadership team and wider business, with the opportunity to influence both the customer proposition and broader commercial strategy.
- Develop and lead a clear, commercially focused marketing strategy aligned to the growth ambitions of the business.
- Build structure, consistency and measurement across marketing activity.
- Strengthen the brand and how it is brought to life across multiple locations and customer touchpoints.
- Develop campaigns that drive awareness, engagement, footfall, retention and revenue.
- Develop the approach to CRM and customer engagement, building stronger relationships throughout the customer journey.
- Use customer insight, market trends and performance data to identify opportunities and influence commercial decisions.
- Establish a structured marketing calendar across digital, content, campaigns, partnerships and customer communications.
- Lead and develop the marketing team, creating clear priorities, accountability and consistency.
- Identify new ideas, partnerships and opportunities to enhance the customer experience and support growth.
- Work closely with the senior leadership team, ensuring marketing plays a meaningful role in wider commercial and strategic decision-making.
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Candidate
We are looking for a commercially minded marketing leader who combines strategic thinking with the ability to deliver. You may have worked within a consumer-facing, leisure, hospitality, retail, multi-site or similarly customer-led environment. Sector experience is less important than an understanding of customers, brand and how effective marketing can contribute to commercial performance.
You'll be someone who:
- Has operated at Head of Marketing or senior marketing leadership level or is ready to make that step.
- Can move comfortably between strategy and execution.
- Understands the relationship between brand, customer experience and commercial performance.
- Has strong experience across digital, CRM, customer engagement and content.
- Uses data and insight to make informed decisions and measure performance.
- Brings creativity, curiosity and fresh thinking.
- Can introduce structure and focus while remaining comfortable in an entrepreneurial environment.
- Is confident influencing senior stakeholders and building support for new initiatives.
- Enjoys taking ownership and seeing ideas through from concept to delivery.
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This is a significant marketing leadership opportunity within a successful business that has considerable potential for further growth. The successful person will have the autonomy to shape the marketing strategy, influence future investment, develop the team and introduce new thinking across the customer journey.
Marketing has an important role to play in the next stage of the business, and this appointment will have the opportunity to establish a more strategic, sophisticated and commercially focused function. For someone who enjoys building, improving and having genuine influence across a business, there is a lot of scope to make an impact.
To apply, please send an updated CV to Becky Taylor (becky.taylor@iconicresourcing.com) All conversations will be kept confidential and please note any direct or 3rd party applications will come to Becky Taylor to be screened and reviewed. This is a confidential role and once screened you will be required to sign an NDA.
At Iconic Resourcing, we understand that not all candidates will meet every single desired qualification or skill for the job positions posted on behalf of our clients. However, if you believe that you can add value to the role despite your experience looking a little different from what we've identified, we would be thrilled to learn more about you.
Iconic Resourcing are committed to partnering with clients who share our values of inclusivity and diversity. We work with many businesses that recognise the importance of creating a welcoming and respectful workplace for all employees. As an equal opportunities employer, we treat all applications fairly and equally. We act as both an employment business and an employment agency and are happy to accommodate any reasonable adjustments required.
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