Fluent Trade Technologies
Head of Marketing
Get notified of more jobs like this · No spam, ever
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
Fluent
Fluent builds ultra-low-latency FX connectivity, trading and distribution technology for banks and market makers. Our clients include blue-chip global banks, and we've been recognised by the industry for connectivity and latency. We're now expanding into new regions, a wider range of banks and new asset classes. To support this momentum, we need a visionary marketing leader to build the function from the ground up.
The role
You will own marketing at Fluent from the start. We are looking for a hands-on, highly strategic leader to set our core narrative, build a high-performing marketing engine, and work shoulder-to-shoulder with our Sales and Product teams.
You’ll be writing, shipping, and actively shaping our brand voice.and you’ll build the team and agency set-up as the business grows.
Key responsibilities
Positioning and narrative
- Turn our current positioning work into a single core story and message framework that Sales, Marketing and the executive team all use.
- Develop a distinctive, confident brand voice.
- Name and own our key ideas, problems and capabilities, GTM & Demand generation
- Build messaging and content paths for our different bank segments
- Support the launch of our new SaaS offering for regional banks, from positioning and launch plan to demand generation.
- Create a content programme
- Run targeted, content led campaigns across LinkedIn, email, search and events
- Own the website experience, including the content hub, launch pages and conversion paths.
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
Sales alignment, Operation & PR
- Work with the CRO and sales team on a shared pipeline view, sales collateral, demo and workshop materials, and RFP content.
- Support the US and APAC expansion with regional marketing and local event presence.
- Maximise ROI from industry conferences through rigorous pre- and post-event follow-up
- Build an industry recognition with an awards, PR and analyst relations programme.
- Choose and implement the marketing technology stack (CRM integration, automation, analytics).
- Own the marketing budget, agency and freelancer relationships.
Get help with your application
Your very own career expert that helps elevate your application to the next level.
Requirements
- Senior B2B marketing experience in financial technology, capital markets or similarly complex enterprise technology.
- A record of building or substantially rebuilding a marketing function, ideally at a growth-stage firm.
- Strong writing and storytelling skills, with an ability to turn complex technology into a clear argument.
- Experience of content-led demand generation and measuring it against pipeline.
- Credibility with senior technologists and traders, and comfort working directly with the executive team.
- Based in London, with willingness to travel.
Desirable:
- Knowledge of FX, e-trading or banking technology buyers
- Experience launching SaaS or platform products, including in a regulated environment.
- Experience driving international go-to-market, inc the US/APAC.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Location