Jobgether
Head of Marketing
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Head of Marketing
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Head of Marketing based in United Kingdom.
This is a high-impact marketing leadership role focused on accelerating growth within clinical trial analytics and specialist B2B technology services. You will own the marketing strategy end-to-end and make Marketing a measurable contributor to qualified pipeline and revenue growth. Working closely with the CEO, Sales leadership, and technology teams, you will balance a strong inbound foundation with targeted outbound and account-based initiatives. You will shape positioning that resonates with pharma and life sciences decision-makers while maintaining credibility within the technology and open-source communities. You will lead a distributed marketing team, manage the budget and external partners, and build a culture of experimentation and continuous improvement. Success will be measured through qualified pipeline value, new customer acquisition, and the tangible commercial impact of marketing.
Accountabilities
- Own and execute the marketing strategy in alignment with company growth, revenue, and commercial priorities.
- Define Marketing's role across the full funnel, strengthening inbound demand generation while developing sales-aligned outbound initiatives.
- Partner closely with Sales to create targeted campaigns, including ABM, content, sales enablement, and coordinated outreach programs that convert interest into qualified opportunities.
- Strengthen content, SEO/SEM, events, social media, paid campaigns, partnerships, and other relevant acquisition channels.
- Develop and maintain a content strategy spanning case studies, articles, videos, and sales-facing materials, tailored to customer segments and commercial objectives.
- Build a strong feedback loop with Sales to continuously improve campaigns based on conversion data, customer needs, and pipeline outcomes.
- Position the organization as a premium specialist consultancy in clinical trial analytics, creating messaging that demonstrates deep expertise to pharma and life sciences audiences.
- Maintain a strong connection with the wider technology and open-source community while adapting messaging for different audiences.
- Establish KPIs and benchmarks, using qualified pipeline value as the primary measure of marketing contribution.
- Lead a hypothesis-driven approach to marketing by testing initiatives, measuring results, learning from performance, and reallocating resources where needed.
- Use AI extensively for reporting, data synthesis, market intelligence, campaign insights, and analysis of sales and market signals.
- Identify and implement automation and technology that improve the speed, efficiency, and quality of marketing decisions.
- Lead and develop a distributed marketing team, including hiring plans, team structure, external partners, and individual development.
- Work closely with the CEO, Sales leadership, and technology leaders to align marketing with broader business priorities.
- Own the marketing budget and make investment decisions based on expected commercial impact and qualified pipeline contribution.
- Track success through qualified pipeline value, new customer acquisition, SQL volume, conversion rates, traffic and engagement, CAC, content and campaign performance, event participation, and other agreed leading indicators.
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Requirements
- 6+ years of marketing leadership experience in B2B IT, ideally within an international organization.
- Demonstrated success managing full-funnel marketing campaigns from strategy and concept through execution, covering both inbound demand generation and sales-aligned outbound activity.
- Experience owning or jointly owning pipeline- or revenue-related KPIs with Sales, rather than focusing primarily on brand or awareness metrics.
- Strong strategic thinking combined with a hands-on, execution-oriented approach and the ability to move rapidly from strategy to testing and iteration.
- Strong analytical and quantitative skills, with the ability to understand not only what worked but why initiatives missed their targets and what should happen next.
- Solid knowledge of B2B marketing channels and practices, including content, SEO/SEM, paid campaigns, partnerships, and ABM.
- Experience working successfully in remote-first and international environments.
- Excellent written and spoken English.
- Strong communication and interpersonal skills, including active listening, clear communication, context retention, openness, patience, and emotional intelligence.
- A proactive, ambitious mindset with a strong commitment to continuous improvement.
- Good understanding of B2B technology and how technology solutions create measurable business value.
- Hands-on experience using AI in everyday marketing activities, particularly reporting, synthesis, market intelligence, and converting commercial signals into marketing insights.
- Strong ownership of team and business outcomes, with the ability to motivate others through clear objectives, visible progress, and measurable achievements.
- Experience marketing a niche or highly specialized product or service, particularly in B2B technology or professional services, is a plus.
- Experience in organizations where Marketing and Sales jointly influence or own pipeline generation is a plus.
- An interest in open source, pharma, or clinical research is advantageous.
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Benefits
- High-impact leadership position with direct ownership of marketing strategy and its contribution to qualified pipeline and company growth.
- Opportunity to shape the collaboration between Marketing and Sales around shared commercial goals.
- Significant autonomy over marketing strategy, budget allocation, team structure, and agency or vendor partnerships.
- Fully remote work with flexible working hours and core responsibilities aligned with CET.
- Performance-based bonus of up to two monthly salaries per year, linked to agreed targets.
- Dedicated time and budget for professional development, including conferences, mentoring, and workshops.
- Modern equipment, with a choice of MacBook or ThinkPad with Linux.
- Access to tools designed to support effective, data-driven remote work.
- A remote-first, trust-based culture centered on ownership, accountability, collaboration, and partnership.
- Contract-based engagement with a monthly salary of PLN 23,000.
How Jobgether Works
We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.
We appreciate your interest and wish you the best!
Why Apply Through Jobgether?
Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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