London — Full Time — Confidential Search via Fashion Heaven Inc

A British menswear label. An obsessive standard. A new name you'll know before everyone else does.

A new menswear label preparing to launch SS28. The brand is built on a single idea: the aesthetic can change, but the standard never does. Think casual tailoring with functional fabrics and an experimental artistic edge — positioned in the contemporary luxury menswear market. Accessible couture for people whose entire professional lives are spent catching what everyone else misses.

This is not a brand building hype. It is building something that will be here in thirty years.

We need someone who understands the difference.

The role

This is a senior hire and a founding one. You will own the brand's public voice from day one shaping how the world encounters it for the first time and every time after that. You'll work closely with an in-house Art Director and the founding team.

This is not a role for someone who needs a fully-built machine to operate. It is a role for someone who builds the machine.

What you'll do

• Lead the marketing and campaign strategy from concept through to film, lookbook and editorial, working in close collaboration with the Art Director to execute the brand vision and external production partners.
• Build and manage relationships with premium and luxury menswear press across print and digital, securing coverage with the publications that actually matter. Write, circulate and follow up on press releases and all supporting communication tools. Promote brand image through effective media and PR campaigns, advising on media buying opportunities and managing relationships with media agencies and suppliers.
• Drive brand awareness and conversion across online and retail environments, with a clear eye on what moves customers. Define media strategy to deliver measurable campaign conversion within budget, developing efficient paid, owned and earned plans in line with the communications calendar and ensuring effective execution.
• Own the brand's Instagram, not as a content calendar exercise but as a living archive of world-class creative output that gives people a genuine reason to follow before they ever buy. Keep the website current across campaigns, editorial updates and product launches, maintaining the same standard across every digital touchpoint.
• Plan and execute the seasonal calendar around industry events, brand activations and collaborations. Own the global brand marketing calendar, orchestrating seasonal narratives, product priorities and key launches while driving strategic alignment across all functions.
• Design and lead 360° campaign ecosystems, translating creative inspiration into integrated, multi-channel strategies that create brand moments through emotional storytelling, purpose-led partnerships and media activations, driving awareness, desirability and cultural resonance. Shape product strategy across seasonal collections and new launches, embedding design storytelling and commercial objectives into go-to-market plans.
• Identify and develop strategic partnerships with cultural institutions, artist estates and elite community groups that engineer credibility rather than ask for it. Steer brand evolution through collaborations and special projects as deliberate vehicles for positioning, cultural relevance and customer acquisition.
• Lead the ecommerce, retail and wholesale marketing strategy, delivering high-impact activations spanning London Fashion Week and luxury retail environments. Support all functions to ensure the brand message is strong and consistent across retail, ecommerce and clienteling.
• Build and manage digital marketing channels to develop business opportunities and grow brand awareness. Build a strong and efficient influencer strategy, identifying suitable brand ambassadors and maintaining excellent relationships with each.
• Propose and plan events appropriate to brand strategy and in support of key activations presenting strategy and plans to enhance performance.
• Manage and own the annual marketing budget in line with the full-year plan, agreeing campaign budgets based on objectives and performance analysis with the founder. Ensure budgets and deadlines are met throughout all projects, coordinating with external partners to ensure delivery on time and to standard.
• Establish key metrics to track the performance of all marketing and PR activations. Produce weekly reporting to measure impact and conversion, and build analysis and presentations that inform the business on return on investment.
• Review target customer and competitor insights to identify suitable marketing campaigns and commercial opportunities, overseeing production throughout.
• As the brand grows, manage and mentor new team members, fostering a culture of initiative, collaboration and ambition.