Institute for Coaching Mastery
Head of Organic Growth & Content
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Who We Are
At Alyssa Nobriga, we believe extraordinary businesses are built by extraordinary leaders.
Our mission is to transform the coaching industry by developing world-class coaches, leaders, and entrepreneurs who create meaningful change in the lives of others. We're more than an online education company— we’re helping coaches, therapists, and leaders break through the limiting patterns holding them back from the impact and income they are truly capable of. So they can fully embody their purpose and serve on a deeper level.
Our values run deep:
- Purpose-Driven – Everything we do is centered around creating lasting impact for our students and the communities they serve.
- Compassion Meets Excellence – We believe kindness and high performance belong together. We support one another while holding ourselves to exceptional standards.
- Continuous Growth – We invest in our team's personal and professional development through coaching, cross-functional learning, and ongoing AI training.
- Ownership & Innovation – We embrace responsibility, seek better ways to work, and continually evolve alongside the rapidly changing world.
- World-Class Experience – We strive to deliver an exceptional experience for every student, partner, and teammate.
We're a remote-first team spread across the globe, united by a shared mission rather than a shared office. We believe great work can happen from anywhere, giving our team the freedom to live where they thrive while collaborating with talented people who genuinely care about one another's success.
Working here means joining a company that's helping shape the future of transformational education while investing in your own growth every step of the way. You'll have access to our coaching programs, opportunities to expand beyond your core role, and the chance to make a meaningful impact alongside an ambitious, supportive team.
The Mission
In 2026, Alyssa Nobriga's primary focus is organic growth that converts. Not vanity metrics, and not reach for its own sake. Audience growth that turns into leads, and leads that turn into ICM enrollments. Ideally, you've done this for coaching, online education, or personal brands, but we're open to marketing leaders who have built large brands organically.
Your mission as Head of Organic Growth & Content is to:
- Own growth across podcast, social, YouTube, newsletter, website, and partnerships
- Grow Alyssa's organic audience and convert it — every channel has a deliberate path into the email list and the funnel
- Engineer breakout moments and capture the demand they create, rather than letting it dissipate
- Grow Alyssa's podcast into a Top 10 show and a measurable source of leads
- Make Alyssa's content unavoidable in the personal development niche
- Build a self-reinforcing ecosystem where every platform fuels the others
This role owns organic growth, audience conversion, visibility, and cultural relevance.
Platforms You Will Own (Holistically, Not in Silos)
You are responsible for orchestrating growth across the full ecosystem:
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- Podcast (growth, discoverability, rankings, clips, conversion paths)
- Instagram & other social platforms (Reels-first, carousels, stories, positioning)
- YouTube (long-form and Shorts as both a growth and a search channel)
- Newsletter (growth, open rates, nurture, shareability)
- Website & evergreen content (SEO + authority + narrative control)
- Freebies & lead magnets (distribution, not creation)
- Partnerships, PR & organic exposure (earned media, collaborations, visibility moments)
You do not treat these as separate channels. You design one integrated content engine where:
- Podcast moments fuel high-performing clips
- Clips drive newsletter and lead-magnet signups
- The newsletter nurtures that audience toward ICM
- Authority drives PR, partnerships, and collaborations
- Those feed new audience back into the top of the funnel
Who This Role Is For
This role is for someone who has already taken a thought leader or large brand from strong visibility to massive organic reach — and converted that reach into revenue. You understand what makes content spread, what platforms reward, and how to engineer momentum across ecosystems. If you've ever said, "I know how to grow this audience and turn it into revenue — give me the creator and the access", this role is for you.
What You Will Actually Do (Day-to-Day & Strategic)
Content Strategy That Converts (Core Responsibility)
- Architect a clear, repeatable content strategy that grows audience and drives measurable signups
- Identify formats that both travel and convert — reach that produces leads, not just impressions
- Define Alyssa's content lanes: themes she can dominate that map to what ICM actually sells
- Decide what not to post as aggressively as what to post
- Build a content thesis that platforms reward
- You are thinking in patterns, formats, hooks, and psychology — not aesthetics
Organic-to-Funnel Conversion
- Own the path from content to captured lead: CTAs, lead magnets, link strategy, landing pages, and podcast and social conversion points
- Make sure every channel has a deliberate next step — no audience growth that dead-ends
- Partner with the Paid Media Manager so organic feeds the nurture sequences and evergreen funnel rather than running parallel to them
- Track and report attribution: which content, which channel, which lead, which enrollment
- Test and improve conversion rates at every handoff point, not just top-of-funnel volume
Podcast Growth & Ranking Strategy
- Turn the podcast into a growth machine, not just a show
- Design episode strategies for ranking and for conversion, not just value
- Engineer clip systems that travel far beyond the existing audience
- Advise on guest selection for maximum reach and algorithmic lift
- Understand how charts actually work — and how to influence them
- Build the path from listener to subscriber to lead
Platform-Specific Mastery (Especially Instagram)
- Deep understanding of Reels mechanics, watch time, retention, saves, shares
- Ability to spot early signals of breakout content
- Know when to double down, pivot, or kill a format
- Understand platform shifts before they're obvious
- You're not chasing trends blindly — you're anticipating them
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Ecosystem Integration & Narrative Control
- Ensure Alyssa's message is coherent across platforms
- Shape her positioning as a category leader, not just a creator
- Align content with long-term brand authority
- Control the narrative as visibility increases (reputation management mindset)
Leadership & Execution
- Roll up your sleeves and execute — this is not a strategy-only role
- Direct editors, social managers, writers, and other contractors
- Set clear creative standards and kill mediocre output fast
- Create systems that scale without burning the creator out
What Success Looks Like
Within 6–12 months:
- Measurable, sustained audience growth across all organic platforms
- Measurable growth in email list size and lead volume attributable to organic
- A clear, reported line from organic content through to ICM enrollments
- Every channel has a working conversion path, not just an audience
- Multiple pieces of content consistently reaching a large audience — and converting it
- Podcast rankings moving into Top 10 in its category
- Increased inbound PR, collaborations, and invitations
- Alyssa clearly perceived as a dominant voice in her space
If you cannot visualize how to get there, this role is not for you.
How You Operate
Mindset
- Obsessed with reach that converts — resonance, momentum, and the number at the end of it
- Direct and data-informed
- Comfortable challenging the creator (respectfully)
- Not precious about content — you kill what doesn't work
Style
- Strategic thinker and operator
- Calm under pressure when content flops
- Excited by big goals, not intimidated by them
- Understands creators deeply — psychologically and creatively
- This role is for someone who has already won this game — and wants to do it again at a bigger level.
Why This Role Is Rare
You will have:
- A creator who wants to go big
- High-quality content access
- A team willing and able to execute fast
- A mandate to focus on growth first
- The only missing piece is you.
Role Details
- Pacific Zone Hours (9 am - 5 pm, Mon-Fri)
- Remote (work from anywhere)
- 1099 Contract
- Long-term
Important notes for all applicants: All remuneration is in USD, regardless of candidate location. We are unable to sponsor any visas or facilitate visa transfers. Applications and CVs must be in English to be considered. You must complete all applicant questions to be shortlisted for screening.
Alyssa Nobriga asks respectfully to only apply through the application form and not email/apply to them directly. Recruiters and Agencies please do not contact Alyssa Nobriga directly.
We read every application. Fully AI-generated answers to the applicant questions are easy to spot and will not be shortlisted — we want to hear from you, in your own words.
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