Head of Organic Marketing (Content and SEO)

Build hosting.com as a trusted authority

• Develop distinctive, useful, and credible content that strengthens hosting.com's position as a trusted expert in hosting, domains, websites, security, and online growth
• Build an editorial approach that makes technical subjects accessible, practical, and relevant to customers
• Identify opportunities for original research, expert commentary, customer insight, thought leadership, and industry analysis
• Ensure content demonstrates genuine expertise and answers customer needs, rather than being created solely to target search volume
• Partner with internal experts to turn technical knowledge into compelling and authoritative customer content
• Strengthen the expertise, credibility, and trust signals associated with hosting.com and its contributors
• Ensure content is structured and presented effectively for traditional search, AI-powered discovery, and customer usability

Own content strategy and performance

• Own the global content strategy, editorial direction, and performance framework
• Translate customer needs, search demand, and commercial priorities into clear content plans and production roadmaps
• Ensure consistent and effective content across websites, landing pages, product pages, campaigns, guides, email journeys, and other relevant channels
• Lead the creation of content that supports relevant product discovery and conversion without compromising quality or customer trust
• Improve the quality and performance of existing content through structured review, consolidation, optimization, repurposing, and removal where appropriate
• Identify gaps across the customer journey where unclear, missing, or ineffective content creates friction
• Ensure messaging remains consistent across acquisition, product, support, and customer communications

Own the knowledge base, customer documentation, and education content

• Own the strategy, quality, and effectiveness of the customer knowledge base, customer-facing product documentation, courses, tutorials, guides, and educational content
• Establish a coherent approach to customer education, ensuring customers can easily find the information they need throughout consideration, onboarding, activation, and ongoing product use
• Work with Product, Customer, Support, and technical subject experts to create and maintain accurate, accessible, and useful product documentation
• Ensure the customer knowledge base is clearly structured, searchable, current, and aligned with customer needs, product changes, and recurring support enquiries
• Develop courses, learning pathways, tutorials, and educational resources that help customers build confidence, use their products successfully, and achieve value more quickly
• Identify where unclear, missing, or ineffective documentation creates friction, contributes to avoidable support demand, or prevents successful product adoption
• Use search data, customer feedback, support insight, and product usage information to prioritize new content and improve existing resources
• Establish clear ownership, review cycles, and quality standards for knowledge base articles, documentation, courses, and educational content
• Ensure customer guidance remains consistent across the website, products, knowledge base, courses, and support communications
• Measure the effectiveness of customer education content through relevant indicators, including usage, search success, customer feedback, activation, product adoption, support demand, and retention

Deliver measurable organic growth

• Establish clear objectives and performance measures for SEO, content, and wider organic marketing activity
• Own performance against agreed measures, including search visibility, qualified organic traffic, rankings, engagement, assisted conversion, activation, and revenue contribution
• Connect organic marketing investment and activity to measurable customer and commercial outcomes
• Build reporting that clearly explains performance, opportunities, risks, and recommended actions
• Use testing and experimentation to improve organic journeys, content effectiveness, and conversion
• Identify underperforming activity and redirect resources towards opportunities with stronger customer and commercial value
• Communicate organic marketing performance clearly to senior stakeholders, including the factors influencing results and the actions required

Establish organic marketing standards and governance

• Set global standards covering SEO, editorial quality, tone of voice, accessibility, accuracy, brand alignment, and customer relevance
• Build clear planning, briefing, optimization, review, approval, publishing, and measurement processes
• Establish ownership and governance across global teams, local markets, and external partners
• Define how SEO and content requirements should be incorporated into website, campaign, product, and market planning
• Create standards for the responsible use of AI in research, content production, optimization, and quality assurance
• Protect quality and credibility by ensuring appropriate human judgment, subject expertise, and fact-checking remain central to the process
• Ensure organic marketing activity follows relevant legal, regulatory, privacy, and intellectual property requirements

Lead and develop the organic marketing capability

• Lead, develop, and inspire SEO specialists, content specialists, editors, writers, and external partners
• Assess current capability, structure, and ways of working, then recommend improvements aligned with the strategy
• Clarify responsibilities and establish an effective operating model across Organic Marketing, Website, Brand, Product, Growth, Customer, Support, and regional marketing teams
• Build a culture of technical excellence, strong editorial judgment, customer focus, commercial accountability, and continuous improvement
• Develop internal expertise while using agencies and freelance support where this provides clear value
• Set clear expectations, provide effective feedback, and support the professional development of the team

Experience And Knowledge

• Significant experience leading organic marketing, SEO, and content strategy within a digital, technology, software, e-commerce, or subscription business
• Evidence of building or leading an integrated SEO and content function that has delivered measurable commercial growth
• Strong knowledge of technical SEO, on-page optimization, authority building, search intent, content strategy, and organic conversion
• Experience using analytics, search intelligence, and performance data to make investment and prioritization decisions
• Experience managing organic performance across multiple products, markets, audiences, or brands
• Experience overseeing customer knowledge bases, customer-facing product documentation, courses, or digital education content
• Experience working with Product, Customer, and Support teams to translate technical knowledge into clear and accessible customer guidance
• Understanding of how customer education and documentation can improve activation, product adoption, customer satisfaction, retention, and support efficiency
• Strong editorial judgment, with the ability to simplify complex or technical subjects without losing accuracy
• Experience working with Website, Technology, and Product teams to resolve technical SEO issues and embed organic requirements
• Experience leading and developing teams, including distributed and remote contributors
• Experience establishing governance, workflows, standards, and performance measures
• Practical understanding of how AI is changing content creation, search behavior, and customer discovery
• Experience managing website migrations, brand consolidation, or significant changes affecting organic performance would be beneficial
• Experience within hosting, domains, website technology, cloud services, or a related sector would be highly beneficial but is not essential

Skills And Capabilities