Elevation Recruitment Group
Head of Organic Performance
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Head of Organic Performance – Sheffield
Salary: £50k - £55k per annum
Working Hours: Monday to Friday 9am-5pm
Benefits:
- Flexible working offered
- Hybrid working offered
- Pension
- Onsite parking
The Role:
The Head of Organic Performance is responsible for organic growth across search, AI discovery, technical SEO, content, authority, and ecommerce. We want someone who understands the landscape businesses are now struggling to navigate. Senior enough to steer the ship, credible enough to challenge thinking, and technical enough to work directly with developers.
You will own the organic proposition across the business and help us improve how clients are discovered through Google, AI platforms, and the wider web. You will lead organic performance across a portfolio of clients.
Key Responsibilities:
- Technical SEO
- Crawlability and indexation
- Rendering
- JavaScript
- Canonicals
- Redirects
- Robots directives
- XML sitemaps
- Pagination
- Faceted navigation
- Structured data
- Core Web Vitals
- Internal linking
- Site architecture
- International SEO
- Ecommerce platforms
- Website migrations
- Log analysis
- Search engine and AI crawler behaviour
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AI Search and Discovery
- Understanding visibility across platforms such as:
- ChatGPT
- Gemini
- Perplexity
- Copilot
- Understanding visibility across platforms such as:
-
Content and Authority
- Influencing content strategy across core user journeys and commercial landing pages
- Working across authority and trust signals including:
- Links
- Brand mentions
- Reviews
- Third-party citations
- Industry coverage
- Expert profiles
- Partnerships and associations
-
Ecommerce
- Experience with complex ecommerce websites
- Understanding issues created by:
- Large catalogues
- Product variants
- Categories
- Filtering
- Faceted navigation
- Pagination
- Out-of-stock products
- Seasonal ranges
- Duplicate content
- Product feeds
- Manufacturer pages
- Large-scale metadata
- Experience with:
- Magento / Adobe Commerce
- Shopify (essential)
- WooCommerce (useful)
-
Data and Commercial Performance
- Understanding and reporting on areas such as:
- Organic revenue
- Qualified leads
- Non-brand visibility
- Conversion
- Brand demand
- Share of search
- Landing-page performance
- AI visibility
- Citation frequency
- Organic contribution
- Comfortable with:
- Google Search Console
- GA4
- Semrush
- Screaming Frog
- Google Trends
- AI visibility tools
- Crawling and diagnostic tools
- Understanding and reporting on areas such as:
Get help with your application
Your very own career expert that helps elevate your application to the next level.
- Client Leadership
- Working directly with founders, Marketing Directors, Ecommerce Directors, and their supporting teams
- Leading:
- Performance strategy sessions
- Performance reviews
- SEO workshops
- AI search workshops
- Competitor analysis
- Technical reviews
- Content planning
- Executive presentations
Essential Skills & Attributes:
- Strong senior-level experience across organic search
- Strong technical SEO knowledge
- Proven experience developing organic growth strategies
- Experience with complex websites
- Strong ecommerce SEO knowledge
- Experience with content strategy
- Experience with authority and link acquisition
- Strong analytical skills
- Commercial awareness
- Confidence working with senior clients
- A good understanding of AI search
- The ability to prioritise effectively
- The confidence to challenge weak thinking
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