Pubity Group Ltd
Head of Original Video
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Pubity Group - Video Format Development Lead
Pubity Group builds video across a wide range of formats, from fast-turn short-form and returning shows to longer, more considered work like documentary and docuseries.
This role owns the process of turning a working format into something bigger. This could be a returning show, a franchise with its own audience, or occasionally something that goes beyond the group's own channels.
It's a global remit with a team. We want someone who can shape what the group makes and how it performs, while building the people and capability to match that ambition.
What you'll do
Slate strategy & format range
- Own the group's original video output, from short-form and shows through to documentary and docuseries, and decide what has the potential to scale.
- Apply and refine the pilot, scale and pause framework as formats move from proving themselves on social to becoming returning shows or franchises.
- Match the format to the idea, drawing on knowledge of documentary, docuseries, competition, talk, narrative and podcast formats alongside short-form.
Team leadership
- Build, manage and develop the team as the slate and franchise ambitions grow, including line management of the Short-Form and Shows Development Leads.
- Make the case for team structure and hiring as the slate scales, bringing in specialist producers or development leads where needed.
Franchise & IP development
- Take formats that are working and give them a life beyond the original run. This could include a spin-off, international version, tie-in or licensing deal. Make the IP case for each.
- Work with Brand Strategy and Productisation to package franchise IP for presentation, including occasional opportunities beyond the group's own channels.
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Scaling & cross-functional delivery
- Work through the Post-Production Hub alongside your team to plan and prioritise output as formats move from pilot to scale.
- Partner with Production, Brand Strategy, Data & Measurement and Commercial so decisions are grounded in production reality, brand fit, audience data and commercial upside.
- Represent original video strategy at SLT level, including making the case for investment ahead of proven commercial return.
About you
- A leadership track record that has visibly changed what a slate, channel or content business makes and how it performs.
- Direct experience building and managing a team, including hiring, developing and holding producers or development leads accountable.
- A track record of scaling video content across more than one platform type, including building formats into franchises through spin-offs, international versions or licensing.
- Fluency across formats including documentary, docuseries, long-form YouTube, short-form social and podcasts. You will understand what each format needs in development, casting and production.
- Confidence using performance data to make scaling decisions and making the creative and commercial case for formats that have not proven themselves yet.
- Ability to split your time between direct people leadership and working hands-on through shared hubs when the slate needs it.
- Comfortable moving between a fast-turn social format on Monday, a podcast brief midweek and a documentary treatment on Friday.
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Nice to have
- Experience at a global or US-headquartered media, entertainment or video business.
- A background in social-first video, YouTube or podcasting, either platform-side or through building channels directly.
- Documentary or unscripted development or production credits with slate ownership.
- International format experience or existing relationships with UK or US talent.
What good looks like
- At least one format has moved into a longer, more considered format, such as a documentary series or returning show.
- There is a clear, ranked view of which formats in the current slate have franchise potential, backed by data.
- The team has visibly grown under your leadership.
We are determined to create a diverse group at all levels of our company and we welcome all members of the community to apply for openings with us. As a leading Gen-Z social publisher, we have a powerful global platform to better represent our audience and enable those that do not have equal opportunities to have their voices heard.
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