The Cotswold Company | B Corp™
Head of Paid Marketing
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Head of Paid Marketing
London, hybrid (at least 3 days a week in the office) · Reports to the Digital Director · Up to £80,000 + benefits
About us
At The Cotswold Company, we make furniture and homeware to be lived with for years. Every piece comes with our 15-year guarantee. We're a certified B Corp, and most of our customers shop with us online. We want to reach the right people: customers who go on to love our brand, not just click on it.
About the role
Online sales come down to three things: traffic, conversion and order value. Our Head of Ecommerce Trading owns the demand we earn and what happens once visitors arrive. You'll own the demand we pay for: its volume, mix, quality and cost.
This is a business leadership role, not a channel management role. With the Digital Director and the Head of Ecommerce Trading, you'll be accountable for how our digital business performs. You'll own a multi-million-pound paid media budget, stand behind the numbers in the weekly trading meeting, and make the case for investment to our CFO and Board.
What you'll own
- The whole paid portfolio in one place: PPC, Shopping, Performance Max, paid social, affiliates, display and video
- Paid sessions, channel mix, traffic quality, blended ROAS and cost of revenue, measured against target
- The paid media budget: the annual build, phasing, in-year reforecasts and moving spend between channels
- The paid traffic forecast, and how accurate it is
- Bidding strategy and the quality of the data feeding it, including value-based and margin-led bidding
- How paid performance is measured, including attribution and incrementality testing
- Product feed quality as a way to drive sales, not a technical afterthought
- Our agency and platform relationships: scope, terms, performance, and whether to continue, change or exit
- The paid tech and tracking stack, working with our tech teams
- The overlap between paid and organic search, shared with the Head of Ecommerce Trading
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Your team and partners
You'll lead a team of four across PPC, paid social and affiliates, bringing channels that currently sit apart under one lead. You'll build real channel expertise in-house, so we aren't dependent on agencies. You'll work closely with Finance, buying and merchandising, and you'll stand in for the Digital Director on paid matters.
What you'll bring
- 5+ years in performance marketing, including at least 2 years leading a multi-channel paid team
- Direct accountability for a paid media budget of £5m or more, including in-year reforecasting and reallocation
- Experience owning the budget relationship with Finance yourself, rather than working within a budget set elsewhere
- Experience building a channel-level forecast that feeds a wider business plan
- A track record of holding agencies to account commercially
- Confidence presenting performance and investment cases at executive or board level
- Deep knowledge of Google Ads (Shopping, Performance Max, Smart Bidding) and paid social platforms
- A good grasp of measurement, including attribution, incrementality, marginal return and the limits of platform-reported numbers
- Commercial judgement that connects media decisions to margin and the P&L
- Steadiness when the number isn't going your way, and willingness to own it openly
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Nice to have
- Experience with considered purchases, ideally made-to-order or long lead-time products
- Experience of a business growing through a step change in revenue
How we work
- Lead with Care: for the budget you're trusted with, and for the team running it day to day.
- Inspire Possibility: bringing in customers who go on to love the brand.
- Focus on Impact: choosing efficient, high-quality traffic over raw volume.
- Endure with Purpose: building a paid programme that keeps growing, not one that chases short-term spikes.
We welcome applicants from every background. If you need any adjustments during the process, just let us know.
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