Publicis Groupe Holdings B.V
Head of Paid Search
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Company Description
Zenith is the ROI agency. We help brands make Bold Moves in communications to drive profitable, measurable growth.
At Zenith, Bold Moves are big, brave shifts to strategy, data, audience or activation. They’re grounded in evidence, backed by rigorous forecasting and designed to deliver stronger returns for clients and better experiences for consumers. We work as empathetic partners, taking the time to understand our clients’ businesses and tying our success to theirs.
Part of Publicis Media, Zenith has over 5,000 specialists across 90 markets. In the UK, we work with leading organisations including The Very Group, Macmillan and Morrisons – helping them make smarter, more impactful choices to unlock growth. We believe an inclusive culture strengthens our business, enabling greater idea exchange, innovation and creativity, and we actively encourage our people to drive positive change.
Overview
Head of Paid Search Performics at Zenith UK
We are hiring a Head of Paid Search to lead the UK discipline and shape the next chapter of search within Zenith’s Performance Marketing team. You will set the strategic direction, help talented people do their best work and ensure Paid Search delivers meaningful results for clients. Working alongside leaders across Paid Social, Programmatic, SEO and Affiliates, you will connect specialist expertise with wider customer journeys and commercial priorities. This is an opportunity to influence the work, the team and the future of an important capability.
Responsibilities
What you'll be doing:
- Set the strategic direction for UK Paid Search, establishing clear priorities and ensuring activity delivers measurable client and business outcomes.
- Lead, support and develop the Paid Search team, creating an inclusive environment with sustainable workloads, clear expectations and meaningful opportunities to progress.
- Build trusted relationships with senior clients, translating business objectives into effective Paid Search strategies and providing clarity in complex situations.
- Own the discipline’s commercial performance, including revenue forecasting, resource planning, cost management and the development of sustainable growth opportunities.
- Maintain consistently high standards across planning, activation, optimisation, measurement, reporting, financial management and quality assurance.
- Shape test-and-learn roadmaps and guide the responsible adoption of automation, AI, data, measurement solutions and emerging search capabilities.
- Collaborate with colleagues across Paid Social, Programmatic, SEO, Affiliates, planning, commerce, data and analytics to create integrated performance solutions.
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Qualifications
Skills we're looking for:
- Strong Paid Search expertise, with the ability to move confidently between long-term strategy, client priorities and operational detail.
- Experience leading and developing teams through clear objectives, constructive support, knowledge sharing and inclusive people practices.
- Sound commercial judgement, including experience of forecasting, resource planning and identifying opportunities that create value for clients and the agency.
- A strong understanding of campaign quality, measurement, optimisation and governance, with a practical approach to improving standards and reducing avoidable errors.
- The ability to build credible relationships with senior clients, internal partners, media owners and technology providers.
- Curiosity about developments in search, automation, AI, first-party data and consumer behaviour, combined with the judgement to assess where they can make a genuine difference.
- A collaborative and accountable leadership approach, with a commitment to developing people and connecting Paid Search with the wider performance marketing ecosystem.
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Additional Information
Zenith UK offers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave. You’ll also have access to a range of additional initiatives, including:
📖 Please check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).
Publicis Groupe works primarily from the office or our clients' office four days per week.
At Zenith UK, we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic.
We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application.
Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included.
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