Mission | B Corp™
Head of Performance
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Head of Performance
About Mission and why now?
Mission is building the next generation of daily rituals for natural performance. We create great-tasting arabica coffee and matcha with creatine, yerba mate and essential vitamins - helping people get more from a ritual they already love. Always natural, science-led and built for performance.
We are well funded by world-class consumer investors and elite athletes including F1 driver Pierre Gasly, England cricket captain Michael Vaughan and High Performance Host Jake Humphrey. Our products are already used by 12 Premier League teams, six Formula One teams and hundreds of GB athletes.
Now we want to build the UK's most credible natural performance brand - with genuine experts behind the products we make and the science we communicate. We are looking for someone exceptional to become a visible part of Mission and help us raise the standard for functional coffee and matcha.
About the Role
We are looking for a Head of Performance to join Mission in an equity-based, non-salaried advisory role. You will become a named, public-facing member of the team - bringing credible expertise to our products, content and customer education.
This is not a logo-on-a-page endorsement. You will work with our founding team, contribute honest input when we develop or improve products, and help turn complex science into useful, engaging content for everyday people.
We expect to meet more brilliant people than we can appoint to one headline role. We may therefore invite strong applicants to join a new Mission Scientific Advisory Board. It would work in a similar way - including a monthly video and product input - but with a lighter-touch public role and a different level of equity / share options.
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Roles & Responsibilities
Be a credible public voice for Mission
- Be publicly named and credited as Mission's Head of Performance across our website, marketing and relevant packaging
- Create a minimum of one video each month - covering our products, ingredients, performance or wider education
- Contribute occasional additional quotes, static content or video when mutually agreed
- Be comfortable having your name, title, likeness and approved content used across Mission's website, social channels, advertising and packaging
Strengthen our science and products
- Give honest, practical feedback on new and existing products when relevant
- Help us communicate scientific evidence clearly, accurately and responsibly
- Challenge our thinking when needed - we want genuine input, not automatic endorsement
- Support selected educational or partnership opportunities where your expertise adds real value
Build the relationship with us
- Work collaboratively with Mission's founding team and wider creative and product partners
- Act in a way that protects the credibility of both your own reputation and Mission's
- For the Head of Performance role, agree not to advise, endorse or hold an equivalent role with any other coffee or matcha brand during the appointment
Who We're Looking For
You might be a sports scientist, physiologist, doctor, registered nutritionist, dietitian, performance coach or another expert with highly relevant credentials. Your audience size matters far less than the quality of your expertise, your communication and your belief in what Mission is building. Ideally, you will have:
Get help with your application
Your very own career expert that helps elevate your application to the next level.
- Strong, relevant professional or academic credentials in performance, sports science, physiology, nutrition, medicine or a closely related field
- Real-world experience applying your expertise with athletes, teams, organisations or high-performing individuals
- The ability to make science clear, useful and engaging without overclaiming
- Confidence on camera and willingness to create at least one video each month
- A genuine interest in coffee, matcha, creatine and natural performance
- A thoughtful, evidence-led approach, a strong professional reputation and the confidence to give honest feedback
What You'll Get
- Equity / share options - level depending on experience, credentials, profile and the scope of the relationship
- A genuine voice in product and scientific conversations
- A visible role with a fast-growing brand already trusted across elite sport
- The opportunity to work with Mission's founding team, elite athletes and world-class consumer investors
- Mission products and access to new launches
- The chance to help build the UK's most credible natural performance coffee and matcha brand
How to Apply
Apply for the Head of Performance role using the link below. In the form, you can also tell us if you would be open to being considered for Mission's Scientific Advisory Board.
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