Full-Funnel, ATL, Brand & Creative Performance Alignment

• Develop and embed a full-funnel performance framework across Brand, Performance and Retention, aligned to shared business objectives and success metrics—not acquisition alone.
• Partner with ATL, Brand, Creative and Marketing teams to connect messaging and media activity with Performance channels, maximising the demand created by ATL investment.
• Ensure ATL plans, timing and messaging inform Performance planning, activation and optimisation—and that Performance insights feed back into ATL and Brand planning.
• Work with the Director of Social to define and communicate the role of Brand Social and other upper-funnel digital activity within the wider marketing ecosystem, including clear objectives and measurement approaches.
• Support assessment of the relationship between ATL investment, digital activity, brand demand, acquisition and retention performance.

Performance Operations, Team Leadership & Cross-Market Collaboration

• Support Digital Director in day-to-day leadership, direction and coordination across the Performance function, creating clear priorities, accountability and ways of working.
• Prioritise cross-channel and cross-market initiatives by business impact, helping teams manage competing stakeholder requests and avoid duplicated effort.
• Continuously improve performance processes, governance and ways of working to increase efficiency and reduce operational friction.
• Act as the central point of coordination across Performance, ensuring teams understand wider initiatives, dependencies, testing opportunities and activity across channels.
• Support the Digital Director in coaching Channel Managers, strengthening capability, accountability, collaboration and team development without unnecessary micromanagement.
• Identify resource, capability and structural gaps, partnering with the Digital Director to evolve the Performance function.
• Own agreed cross-functional initiatives, ensuring blockers have clear owners, actions and escalation routes.

Stakeholder, Platform & Change Management

• Build strong working relationships with senior stakeholders across Markets, Brand, ATL, Creative, Retention, BI/Analytics and Technology.
• Influence and constructively challenge Channel Managers and stakeholders to ensure forecasts and targets are robust and performance remains aligned with commercial objectives.
• Turn performance data, market developments and channel insights into clear, commercially relevant recommendations for senior leadership.
• Represent the Performance function in senior discussions on measurement and data-led decision-making.
• Maintain strong relationships with key platform, agency and technology partners, sharing opportunities, best practice and market developments across the Performance function.
• Support the Digital Director on growth plans, market priorities, major campaigns and wider strategic initiatives.
• Drive adoption of new processes and frameworks through clear communication of the rationale, ownership and expected outcomes.
• Represent the Performance function in senior stakeholder forums, translating decisions into clear actions for the wider team.

What we are looking for:

• Establish experience in Performance or Digital Marketing, ideally gained within a fast-paced, performance-led environment, with a proven track record of leading multi-channel strategies and delivering commercial growth.
• Broad experience across digital performance channels, with a strong understanding of PPC, Paid Social, Mobile/App, Programmatic and/or YouTube. Deep expertise in at least one core discipline is essential, alongside a strong grasp of the wider digital ecosystem.
• Proven experience across multiple international markets, adapting performance strategies to different market dynamics, customer behaviours and commercial objectives.
• Strong commercial and analytical capability, including experience owning or influencing targets, budgets, forecasting, reporting and performance management.
• A solid understanding of digital measurement, attribution, testing, optimisation and marketing effectiveness. Experience with incrementality and MMM is desirable.
• Good understanding of how ATL, Brand, Creative, Retention and Digital Performance work together, with a strong appreciation of creative effectiveness and full-funnel commercial performance.
• Excellent stakeholder management and influencing skills, with the confidence to constructively challenge senior stakeholders and channel specialists, and lead change.
• Experience leading, mentoring or managing teams, with a focus on accountability, collaboration, continuous improvement and developing people.
• Strong operational and organisational skills, with the ability to prioritise competing demands, improve processes and turn strategic priorities into action.
• Comfortable being hands-on in a lean, fast-moving environment—equally willing to lead, solve problems and get into the detail.
• iGaming experience is preferred; however, experience in another performance-led industry will also be highly relevant.

What's in it for YOU?

• 24 days of annual leave, with additional days awarded after 3 years of service.
• Hybrid work model – 3 days in the office, 2 days working from home.
• Competitive salary plus an annual bonus (eligible after completing probation).
• Private healthcare and life insurance provided upon successful completion of probation.
• Participation in the company pension scheme.
• Exciting company activities including monthly lunches, corporate gatherings and many other activities
• Casual dress code
• A chance to advance professionally inside one of the world's largest iGaming organisations

What Life at SkillOnNet is like!

SkillOnNet is a firm believer in putting people first and our “family oriented” multinational culture is what drives us. We care and focus on our staff and ensure that you are provided with the most relevant and valuable tools, privileges and amenities.