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Head of Performance Creative
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Head of Performance Creative
AI Health Tech Scale-Up
Remote (UK, EU or US Based)
Up to $200,000
Are you a performance creative leader who wants to build the creative engine behind one of the fastest-growing AI businesses in the world?
We're partnering with a founder-led AI Health Tech scale-up that has grown from $10m to $400m ARR in just 12 months, is now serving 200,000+ patients every month and is already profitable.
The business is scaling aggressively across Europe, and they're looking for a Head of Performance Creative to take their paid creative to the next level - owning the creative direction, quality bar and ideation system behind $3m+ per month in Meta spend, alongside rapidly growing Google investment.
The Role
- Lead the performance creative function for the company's largest UK brand, working at the intersection of creative, performance data, and growth.
- Set the creative strategy, direction, and quality bar across performance marketing.
- Lead and develop an in-house creative team of five, with further growth planned.
- Build a world-class ideation and creative testing system grounded in performance data.
- Take paid social creative to best-in-category, improving both emotional resonance and visual quality.
- Work closely with the Performance team to understand what is driving CAC and turn those insights into stronger creative.
- Build the creative localization playbook as the business expands into Germany and the Netherlands.
- Extend the creative strategy into TV and additional social channels as the business continues to scale.
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What We're Looking For
- Proven experience leading performance creative for a high-growth DTC/e-commerce business.
- Strong understanding of Meta creative and how to build a performance-driven creative testing framework.
- Experience leading and developing an in-house creative team.
- Highly data-led, with the ability to connect creative performance directly to commercial outcomes.
- Strong creative judgement and a clear point of view on what makes advertising genuinely effective.
- Experience operating at significant paid media scale.
- International/multi-market experience would be advantageous.
- Experience across healthcare, wellness, consumer subscription, or similarly high-growth categories would be advantageous.
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Interested?
If you're looking for a high-impact performance creative leadership role, where you'll have significant spend, a talented team, and the opportunity to build the creative engine behind a business scaling at extraordinary speed, we'd love to hear from you.
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